There is no harm without comparison.

Editor’s note: This article is from WeChat public account “Zhang Dongwei” (ID: dushibuluo), author Zhang Dongwei.

Shanghai Fortress

The movie “Shanghai Fortress” is on the streets.

Fortunately, I haven’t had time to read “Where: The Reincarnation of the Magic”, there is no harm without comparison.

Successful films will have successful experiences, and failed films will have lessons of failure.

In the “Shanghai Fortress” movie, Shanghai is a strong fortress against aliens, and exchanged its own land for the victory of the Jedi counterattack; In the “Shanghai Fortress” world, Shanghai is the magic of Internet innovation The Holy Land, and the evolution of the model led the change of the rivers and lakes.

One, the creator of China O2O, the leader of OTA:Ctrip four gentlemen

In May 1999, Ji Qi, Liang Jianzhang, Shen Nanpeng, and Fan Min jointly established Ctrip.com. The four are divided into their respective specialties: Ji Qi is the president, Liang Jianzhang is the chief executive, Shen Nanpeng is the chief financial officer, Fan Min is the executive vice president, and is called “Ctrip Four Gentlemen”. In addition to Fan Min’s origins from travel agencies, low-key and pragmatic, so the Internet circle and the media are rarely heard, the other three are as good as the ears.

In 2003, Ctrip.com was already the “China’s largest online company”: nearly 15,000 employees and a turnover of 1 billion yuan (when China’s first portal Sina.com turnover was 940 million yuan).

This company, which was founded on a few pages of business plan financing of $5 million, did not entangle any “business model”, first acquired the acquisition of the largest hotel reservation center at that time – Hyundai Express; then cut into the ticket booking field, M&A ticket agency Beijing coast; in 2008, Huacheng Southwest Travel Agency was included in the bag, officially entered the self-help market. More than half of Ctrip’s employees are traditional call center employees, which can be understood as “the push of the business by telephone.”

Ctrip employees who made small cards at the train station and the airport since its inception in 1999 are really the originators of the real Internet industry in China.

Ctrip at that time did not talk about the sexy business model vocabulary of O2O, nor did it define the industry terminology of OTA, only the down-to-earth, wherever there is money, where to earn the commercial essence.

After achieving certain achievements on Ctrip, each of the four gentlemen continued their new journey: