The slogan of the headline search is “Search for what you want to see.”

Editor’s note: This article is from WeChat public account “AppSo” (ID: appsolution) The author is cold thinking.

On August 10th, the headline search page was launched, and its slogan is “Search for what you want to search.” Two days later, the search guide for the headline search silently changed to “Search for what you want to see.”

The subtle difference between “want to search” and “want to see” is also the reason why the headline search differs from several other searches.

Four search engines Hengping: WeChat, headlines, Baidu, Google, who is better to use

Big Search Engine Comparison

The domestic Baidu is the highest Baidu, the WeChat with the largest number of users, the hopping byte, and the Google with the highest market share in the world. Let’s compare these searches together. What are the similarities and differences between the platforms.

Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use

headlines, WeChat, Baidu, Google’s “Where” search page comparison

Google also has two special features. First, it shows the search results of Google Maps, such as the temple, which is the old temple; the second is that it is the only one of the four platforms that does not show which N01. The search platform for car information, the other three platforms show relevant information. It can be said that Google is very close to the hot spot and presents the most popular content.

Baidu has the most forms of presentation. The videos, lists, related characters, and encyclopedias are all in the list, and the display form is rich. It is also the only platform in this search result that displays advertisements, and us. The impression of Baidu is also more consistent.

Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use

The picture on the left is the WeChat search interface, and the picture on the right is the headline search interface

The search section of the headline recommendation guide appears more frequently than Baidu. It can be said that users are expected to search and watch it here.

Four search engines Hengping: WeChat, headlines, Baidu, Google, who is better to use

We I also tried to search for the actor “Liu Yanran”.

Google and Baidu, two companies that started with search engines, displayed the actor’s card-based data panel on the results page, including works, netizens, user-related searches, and more. The data panel is located at the top, and the artist’s relevant information can be presented as quickly as possible.

Google Search is the only search engine that displays the content of Weibo, Douban, and Public Articles on the homepage. However, the WeChat public content is incomplete on the Google search results page and cannot display specific information. , but still click the link to browse normally.

Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use

Search for “cough” In the word, Baidu “considered the public” on the first page of the search page to show three advertising results. But beyond that, Baidu still provides a lot of useful intelligent aggregation pages, voice answers from doctors from major hospitals, popular science articles, and medical service information provided by third parties.

The headline search was only on the line for a few days, and it was more cautious in this part of the medical profession. The content displayed is different from other categories, and a large part comes from third parties, including doctors, dandelion medicine, and encyclopedia doctors. In this regard, there are a lot of questions about cough, but basically it is not the answer provided by the Goku question and answer. Medical treatment may be the result of a search with the least amount of headlines.

Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use

Finally show everyone A “weather” search page. For words such as weather, date, and constellation, the content that the user wants to know is generally homogeneous, and the content is presented in a regular manner.

In addition to Google, search results for the other three platforms presented search results for a 15-day weather forecast. Baidu and WeChat also have a small program for their own platform.

Four major search engine Hengping: WeChat, headline, Baidu, GoogleWho is better to use

Baidu and WeChat all show a small platform on the search page Program search results.

In this part, the most prominent content is WeChat. Perhaps because it has been trial service direct, search straight for a long time, WeChat is very rich in the search results of such services. City services, weather services, and weather public numbers are all presented on the search page.

Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use

There is no shortage of competitive search Track

The headline search is online, and the most used one is Baidu. As the “hegemony” of the domestic search engine, two days before the headline search went online, Ping Xiaoli, general manager of Baidu app’s business department, also answered the media’s questions about market competition. “The continued influx of newcomers also indicates that search is still a market that everyone is optimistic about, because search is really one of the users’ needs.”

In Ping Xiaoli’s view, the search and information flow products are still quite different, and the search technology requirements will be higher. “Searching this track has always been competitive, with an average of two inbounds in two years, and Baidu’s share has been above 80%.”

Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use

WeChat more than two hundred Ten thousand small programs can enhance a variety of extended services, and the premium content accumulated by the public content pool can also provide information to users. We can also see the existence of small programs in several search tests to provide a variety of services, such as star trips, weather, encyclopedia, knowing questions and answers. WeChat, which has been searched by the internal test applet, will be a big threat to Baidu.

But the development of WeChat search is slower than expected. The first thing to kill is the headline.

On July 31st, the byte-hopping search department asked, “Is there a chance to create a new search engine? Do you want it?” Ten days later, the headline will let you “search for what you want to search for.”

Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use

In several searches In the engine, the related content of the headline search is the most presented. Everyone is searching, other people are still searching, related searches, related virtual characters, related comics and other topics can make you stop.

is diverged by a search keyword, the platform gives you more relevant recommendations, and the points you are interested in are interlocked, and eventually the platform will hold you firmly.

Besides, headline search is the only search platform that will scroll indefinitely. Both Google and Baidu have page-turning settings, while WeChat needs to load on the search page, too much content to load for a while to render more content.

Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use
  But the headline is a search platform that will never stop. It doesn’t have a natural stop point, it’s always scrolling infinitely, and it’s done automatically, which allows the headline search to always present content to the user. This is good for retaining users, but it is not conducive to users to pay attention away from the phone. Four major search engine Hengping: WeChat, headline, Baidu, Google, who is better to use

Headline headlines The positioning of the search is obviously not just an on-site search engine. Just as its products will never slip, the headlines must also hope that search can be a stable and long-lasting source of users in the product matrix. As Zhang Yiming said:

If there is no expansion of the search scene and high-quality content, the headline’s growth space may be only 40 million DAU.

Are you optimistic about “headline search”? why?