Is this news reliable? It’s still hard to say now. But it is obvious that the “colorful” trend of smartphones may not stop there.
Editor’s note: This article is from WeChat public account “Tencent Digital” (ID: qqdigi ).
In the past few years, female consumers have been able to choose a white color when they purchase a smartphone. But now, manufacturers try a variety of bright colors on their phones just like the color palette in their hands.
How successful is this initiative? It not only erases the straight male atmosphere that has been plagued by smartphones for a long time, but also helps manufacturers attract more female users. Even a bunch of rough men are screaming at the color of the mobile phone.
Apple has always been cautious about the color of the fuselage. The current iPhone XS flagship series is available in black, white and gold. But rumors have recently said that the next-generation iPhone that will be released next month will add a dark green color.
Is this news reliable? It’s still hard to say now. But it is obvious that the “colorful” trend of smartphones may not stop there.
New color for new iPhone
The iPhone XR is Apple’s most colorful mobile phone series. It continues the iPhone 5c’s color scheme and is available in six colors: black, white, blue, yellow, coral and red. In this year’s upgrade, Apple is expected to bring a new color.
In May, it was reported that the 2019 iPhone XR will add two colors of lavender and green, but the two will replace coral and blue, so the total number of optional colors will remain unchanged.
And on Wednesday, the latest news from knowing has caused widespread concern. One claimed to be FujiKang IDPBG employees know that the user has broken the news of the new generation of iPhone, and in addition to some details, the most interesting thing about this explosion is the new dark green color.
This broketer claims that the new dark green is similar to the green version of the Sony Xperia Z5, but the color is deeper, and the back cover glass of this color matching model is matte material, “the look is not bad”, and only it And black is “not too ugly”, probably because the dark body masks the relationship of the Yuba camera.
Is the iPhone really going green?
Although the news broke, but if the new iPhone really has a new color, according to the situation in previous years, there should be some spy photos as auxiliary documents, such as SIM card slot. But it seems that the iPhone will be released in less than a month, and there are no such spy photos.
The lack of corroboration may be attributed to the strengthening of Apple’s secrecy measures, but this is why the credibility of the news is doubtful. The main reason is Apple’s rigorous attitude towards the color scheme of the fuselage.
At present, the flagship iPhone series is available in black, white and gold. The gold is added to the iPhone 5s in 2013 and has been extended to this day. The iPhone series used to have a pink color, which was added to the iPhone 6s in 2015, but only lasted for two years and was cancelled in 2017.
If Apple really wants to make a dark green iPhone, it will definitely not be ugly. But frankly, the dark green does not look like the flagship iPhone’s moderation temperament, in contrast, it is more suitable for the younger, more colorful iPhone XR.
Everyone loves color phones
Remember the online buzzword “Local Gold”? When I learned that Apple wanted a golden iPhone, the users (mainly Chinese users) were excited. On the day of the open booking, the local gold iPhone was snapped up within an hour.The price of the ox is more than 10,000.
In 2015, Apple brought a new rose gold color, but this color for female users did not attract much attention. Perhaps because it is not easy to sell, Apple quietly canceled the color scheme after two years.
Compared with Apple, domestic mobile phone manufacturers are more bold and radical in the color matching of the fuselage, and have obtained very good market response.
Huawei’s mobile phone has always been squandered as a “straight-person aesthetic”, and the stupid design makes people uninterested. But what people did not expect is that the colorful trend in the field of smart phones is actually led by this manufacturer.
At the P10 conference in 2017, Huawei and the authoritative color agency Pantong launched the two colors of “grass green” and “drilled blue”. Pan Tong’s color ability is indeed not covered. The two new colors of P10 make people’s eyes shine, and change the image of Huawei’s mobile phone.
“Pan Tong Color” suddenly became a fire in the field of smart phones. The color palettes of various mobile phone manufacturers were all enriched at once, and all kinds of colorful mobile phones that could not look good were suddenly flocked to the market. .
Pantong will announce the annual color of the coming year at the end of each year. 2017 is the “grass green” with Huawei, and in 2018 it is “ultraviolet light”. In the past year, we have indeed seen a number of mobile phones that have been dubbed “Gui Zi Zi”, such as the Samsung Galaxy S9’s “Xiwu Zi”, the Huawei P20 series of Aurora colors, and the Ov Plus Plus purple color matching machine. type.
Even Apple has not been able to avoid the custom, launched the iPhone XR with 6 color options, and the coral color is later positioned by Pantone in 2019, and this year is also used by Huawei P30.
Looking at the single color has not played any tricks, and the manufacturers have turned their attention to the gradient.
OPPO Find X, released in 2018, is the first to adopt a gradient color scheme, which is achieved by superimposing 7 layers of color plus texture and coating.
Huawei’s ability to play with gradients is also quite good. P20’s aurora color, P30’s upgraded version of the aurora color and the sky are quite eye-catching, and the steel straight man can’t hold it.
Color is also the embodiment of differentiation
In the current smart phone market, the hardware configuration of mobile phones has long been unable to open the gap, and consumers no longer simply pay attention to the price/performance ratio. In this market situation, differentiation has become a key factor for manufacturers to gain a foothold. .
There are many ways to differentiate products. You can enhance your photo and beauty. I can focus on AI and software optimization. He can also make a fuss about design and color matching.
It seems that the market reaction of the trend of colorful color matching is quite good. Although the grand occasion of the price increase to buy local gold has ceased to exist, some models of popular color matching are easy to buy out.
The rich color scheme also sweeps the stereotype of smart phones in people’s minds, and the sense of technology is too heavy, making them more energetic and more pleasing. Both manufacturers and consumers should be able to benefit from this trend.