The product manager’s process of making products is “targeting the pain points of users, closely following the business objectives, combining the characteristics of human nature and the consumer psychology of segmenting user groups, guiding the behavior of the products through products, and achieving the business appeal of each link.”

Editor’s note: This article is from Everyone is a product manager, translator Unbeaten, authorized to reprint.

The ancients said that the master used the Tao, the middle man used the technique, and the next man used force. The Tao is to talk about why people live. Surgery is the way people take to live. The realm of being a human being is the Tao. The skill of being a human being is surgery. Based on the principle of the Tao, using the method of surgery, both internal and external.

The product manager position with the word “manager” comes with a halo from the point of export. “Hey, you turned out to be a manager.” “No, this is just the full name of a post.” Such a “high on” a position, a steady stream of fresh blood, the school did not open a course to match it, there is no book on the market to teach you how to make products, resulting in no shortage of product managers on the market. Only the status quo of excellent product managers.

From the beginning of the internship to the present, I have been thinking about what kind of knowledge system the product manager should have, and constantly trying to sum up, until today, combined with the upgrade of this road, and many senior products. After the exchange, there is a whole new understanding.

After thinking about it, I found that the three-level key points that the product manager needed and the ancients’ roads and techniques coincided with each other. Or it should be said that not only the position of the product, but also other positions, the key is whether everyone really understands the position.

The first layer: the product’s road, cultivate business sense

Everything is business, business is inseparable from the industry, the industry is inseparable from the model, and the model is inseparable from business.

A lot of people will pay attention to the information platform that everyone is a product manager to understand the latest industry trends. I also asked myself to be so hard in the past. I have to pay attention to them every day, know who bought them, who and who are in the subsidy war. .

In fact, people’s energy is limited. Information is available every day. It is your knowledge and knowledge. If you don’t understand it, it will not have any real impact, because these will not directly improve your own product capabilities, but you Place