The joint membership service jointly launched by Tencent Video VIP and Suning Tesco is officially released
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Tencent video and Suning Tesco push joint members, to break through the billions to catch up with iQiyi as soon as possible
Tencent video goes further in the joint membership business. On August 15th, the joint membership service jointly launched by Tencent Video VIP and Suning Tesco was officially released. The annual price is 98 yuan. The privileges include Suning Tesco’s free shipping discount, shopping rebate, sports football membership, and Tencent video. Hot dramas are the first to watch, cinema movies, advertising privileges, cache and other rights.
This year, 618, Jingdong PLUS members and Tencent Video VIP members realized mutual benefits. In August, the two parties cooperated to upgrade. In addition, Tencent also launched a joint membership with the US Mission in July. Obviously, joint membership has become an important way for Tencent Video to increase subscribers. Tencent Q2 financial report shows that Tencent video subscribers increased by 30% year-on-year to 96.9 million, an increase of 8.9% from the previous quarter. In contrast, in 2019, the number of Tencent video subscribers was 89 million, a quarter-on-quarter growth.
From Q2 in 2018 to Q1 in 2019, the number of Tencent video members has dropped for the fourth consecutive quarter, while its main competitor, iQIyi…< /p>
Editor’s comment: Earlier, Tencent Video also launched joint members with Amazon and Himalayan, but compared with the current 98 yuan/year, the price is much higher and the effect is limited. Today…
This article is from the paid section “Daily Business Featured” – August 15
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