Can content creation, an ancient industry, still innovate and gain capital pursuit?

Can the ancient industry of content creation be innovative and sought after by capital?

Just yesterday, Substack, which specializes in providing Newsletter services, received a $65 million investment including a16z. This is just a case of the rise of the creator economy.

Actually, the resurgence of Newsletter is exactly a regressive response to the recommendation algorithms of big technology companies. In order to get rid of the “control” of the platform, many media professionals began to build independent content platforms to push content by charging users, and this proved to be a viable way to start a business.

In addition, there are also investors who have begun to bet on this track, and even start classes to boost this wave.

The guest of this episode is Newsletter’s “Purple Diamond Krypton Player”. We will start from the email newsletter and talk about why the creator economy has become popular in the past two years; what newsletters are worth subscribing to; Who is Li Jin, the pioneer and advocate of the so-called creator economy; how will the creator economy change the content creation ecology? Is it a short-lived or will it become a continuing trend?

Welcome to listen. (P.S. Don’t miss the last easter egg!)

[Anchor]
Ding Jiao, co-founder of ShengdongLively

[Guests]
Much, Casticle anchor

[Main topic]
[06:36] Newsletter, why old things are new?
[15:49] Who is Li Jin, and what are the creators’ economics courses for $1200?
[26: 45] The content creation ecology may be changed

[Related Programs]

[Extended Reading]

  • Substack: An online platform that provides publishing, payment, analysis, and design infrastructure to support newsletter subscriptions.
  • Substack financing news:
  • Newsletter: A “one-to-many” email communication mode. After users submit their email addresses to subscribe, organizations or individuals can send content to these subscribers.
  • Newsletter mentioned vaguely:,
  • The Everything Bundle Leave Substack and create an independent platform
  • Li Jin: Founder of Atelier Ventures, twitter@. He once worked for Andreessen Horowitz and invested in companies such as Merit and Run the World. The companies invested by Atelier Ventures include,,, etc.
  • Li Jin’s article:
  • Li Jin’s Creator Economics Course:
  • : E-mail service launched by Basecamp.
  • Cameo: Founded in 2017, it is a platform where users pay for celebrities to record personalized videos.
  • Platforms that help creators make money or create: 、、、
  • Naomi’SexyCyborg’ Wu’s video:
  • Various vertical platforms for creator economy:
  • Image source: substack.com

[Later stage]
Luke

[Producer]
Amanda

[Music]

  • Birthday Card-Stefan Belrose
  • All Parts Equal-Gavin Luke

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