Among all the beauty appliances, the cleansing instrument is the first category to break out
Interviewed company: DOCO Tanjung Yan Research
Respondent: Founder CEO Xiao Zongwei
Previously reported: “From the cleansing instrument into the “technical beauty” business, “DOCO” won millions Yuan Angel Wheel Financing
Q1, What progress has the company made in technology, products, marketing, commercialization, financing, and team?
After the release of the product this year, the company focused on strengthening investment in commercialization, expanding channels, and making corresponding progress. Specifically,
Initially completed the layout of the channel, Xiaomi, Amoy, WeChat from the media, overseas, offline, Jingdong, Tmall, Vipshop, and so on. Especially worth mentioning is the signing of an online agency agreement with Yifei Group. Yifei Group is the president unit of Amoy Beauty Association, and has a great influence in the field of Amoy Beauty.
The offline national chain is coming soon. Julie is one of the strongest high-end beauty chains in China. It is mainly engaged in overseas high-end beauty brands. DOCO is the only brand in Xiaomi that has entered the beautiful brand. Prove the quality of the product and the company’s channel promotion capabilities.
WeChat has progressed smoothly from the media channel, and has reached a cooperation with one, clove, her reading, sir movie, uncle uncle, small bag Ma Ma, rice cake mother, mother, baby, country hall, etc., already online or coming online. .
Tmall official flagship store, Jingdong self-operated, etc. is expected to be stationed in a short time, Xiaomi has a Jingdong store to settle in, Xiaomi has a Tmall store and Suning Tmall shop to negotiate.
In addition, with the IP address of the Tomb Notes, the product is online. Cooperation with China Merchants Bank, CITIC, China Eastern Airlines, Harbin Bicycle, etc. has been reached, and has been launched.
Q2, 2019, the next time, the company may have new progress in technology, products, market, commercialization, financing, team, etc.
In terms of products, 2 new products will be launched in September, and there will be Xiaomi crowdfunding, the IP of the Forbidden City, and the traffic support from the media. Q4 will have 2 new products on the line. It is expected that DOCO can have certain user awareness in the field of cleaning and basic skin care equipment. It has begun to sell and scale, has market influence, and has certain brand influence.
Commercialization/market, Jingdong self-operated, Tmall official flagship store landing, overseas market entry, Vipshop, gathering cooperation, robbery notes spokesperson landing.
In terms of financing, a new round of financing is already under negotiation. This round of financing is mainly used for marketing, product preparation, product development and category expansion, and the team is perfect.
Q3, 2019, the three things that have the greatest impact on the industry in the industry?
Tmall takes a beauty instrument from a care to a beauty category
Small red book was reorganized and certified for MCN agency
Vibrato starts to build a self-constructed e-commerce
Q4, the next big time in 2019, what are the major events in the industry that will be concerned?
WeChat enters live and small video.
variety show/star live sale
Q5, 2019, will the company have some milestone nodes?
1. In Xiaomi/Jingdong/Tmall One of the channels has a blast, sales and channel size
2, Jingdong self-operated, Tmall flagship store landing
3, product category expansion, category layout is initially complete
Q6, 2019, the company on the track where the company is located, what must be done or the market for competition?
1, the product category layout is preliminary (expected to be only 1-2 years window)
2, channel layout is completed (Tmall, Jingdong, Vipshop, Yunji, Vibrato, Xiaohongshu, etc.)
3, there is a clear explosion, occupying the user’s mind and initial understanding of the brand
PS:
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