The declaration is only the first step.
On the afternoon of April 9, more than 70 film and television companies, platforms and associations issued a joint statement on the protection of film and television copyrights, calling on producers of short video platforms and public accounts to respect originality and protect copyrights, hoping to form a “authorization before use” Good industry ecology.
The joint statement stated that it will initiate centralized and necessary legal rights protection actions against unauthorized editing, cutting, handling, and dissemination of the contents of film and television works by public account producers and operators.
In addition, the statement urges that when short video platforms and public account producers and operators are editing, cutting, transporting, disseminating film and television works, they should check whether they have obtained legal authorization to avoid the quagmire of false intrusion rights; It also stated that all sectors of society should report, delete, and block infringing content to resist infringement.
In recent years, the secondary processing of movies or TV shows, such as commentary and editing, have become very popular. Open the B station film and television zone and Douyin Kuaishou, you can see the character analysis, famous scene collection, plot analysis, and complete analysis of the current popular film and television dramas everywhere, which has caused many infringement problems and disputes.
The companies in the joint statement include long-term video platforms such as iQiyi, Tencent Video, Youku, and Mango TV, as well as film and television production companies such as Noon Sunshine, Huace, and Ciwen.
“Joint Statement Regarding the Protection of Film and Television Copyright”
For the long video platform, if users can directly see the editing of the copyright content of the long video in the short video platform, it will naturally suffer from the long video platform that has bought the copyright at a high price. In the analyst conference call after the Q3 earnings report last year, Gong Yu, CEO of iQiyi, talked about the truncation of content on the short video platform, describing it as “a huge negative impact.”
Industry insiders have mixed views on this statement.
A ten-year practitioner in the film industry said that the impact of the statement is limited. “The interests of so many people can’t be cut across the board. The amount of video platform broadcasts is directly cut in half. After cutting it off, watch the movie trailer?”
Wang Jun, who has participated in the publicity and distribution of dozens of cinema movies, said that this statement is just a “normal proposition.” He believes that copyright is the formal right of the film producer, and the short video industry norms are not strict enough, and the infringement is getting more and more serious. It is time to “stand together and claim this right.”
His company had communicated with Baidu’s Haokan Video through this business, and its company opened an account on Haokan Video to upload its ownCopyrighted movies. He said that if the account is verified and these videos are uploaded, it is necessary to have an authorization chain for the movie. If the chain is complete, the videos about the movie uploaded by other non-company accounts on the platform will be removed from the shelves. However, in the end the business was not negotiated. He admitted that he did not have so much energy to operate the account. Unless he finds an MCN agency to operate it, he can only watch his company’s copyrighted movies being edited and disseminated in large numbers.
A practitioner who works in the agency that signed the statement said that this statement is only the first step. He thinks that the right to review may still be given to the platform in the future, but there will be a strict management method, and the platform will be responsible if there is a problem .
Article 52 of the newly revised “Copyright Law” will come into force on June 1, 2021. Where the work is used in the method of filming audiovisual works, or the work is used in the form of adaptation, translation, annotation, etc., it shall bear civil liabilities such as stopping the infringement, eliminating the impact, making an apology, and compensating for losses according to the situation.
Article 53 of the new “Copyright Law” stipulates that, without the permission of the copyright owner, copying, distributing, performing, screening, broadcasting, compiling, or disseminating his work to the public through information networks shall bear the 52nd of this law. The civil liability stipulated in the article.