Today, a video-cut app is on the top of the App Store – it’s the fast-moving “fast shadow”. Recently, Quick Shadow is already a frequent visitor to Top 10 of the App Store.
If you keep an eye on the App Store’s list champions all the year round, then it’s easy to understand that this list of winds and turns is actually reflecting the trend of some industry – the blush of the fast shadow, means that with the fast The popularity of short videos is taking a lot of short video editing tools.
There are so many artifacts, why are they fast-fired?
In the App Store’s more than 2 million apps, the “Photography and Video” category is probably one of the most competitive categories, and the Top 10 products are arguably “phenometic.”
It’s not easy to get into this list.
The fast shadow is not a one-off. A year ago, this was a hundred-year-old product, but like other products in the fast-handed system, the product of the fast-moving product was iteratively fast. When the 3.0 version was updated two months ago, it was already in front of the App Store photography list. 15 stand firm.
Why is it fast? From the product design we can find some clues.
As a editing tool that is born out of fast hands, Quick Shadow is simple enough to understand.
Opening the App, the two most direct options are “shooting” and “clip”, and above these two buttons, you can see the most effects on the fast platform – split speed, Soundtrack, subtitle recognition, text video…
For those who cut the film for the first time, these quick entries greatly reduce the threshold for video to get started, and even if there is no basis, you can quickly create short videos.
Of course, if you are the creator of the quick hand platform, then Quick Shadow also provides a wealth of templates, allowing you to quickly produce video content consistent with fast-paced tonality.
After experiencing the movie for a while, I found several details worth noting:
First of all, Quick Shadow responds very quickly to the material, whether it is a picture, a short video or a 4K HD video material, it can be imported quickly.
Secondly, the subtitle processing function of the fast shadow is very powerful, not only provides a wealth of post-tools, but also can quickly subtitle the video according to the voice. In addition, the function of automatic recognition of dialects has been added. After the actual measurement, both Shandong and Northeast dialects can be correctly identified.
It’s also worth mentioning that there is no bundle between Quick Shadow and Quick Hand. The end captions can be deleted, and the movie can be exported without watermark. This also allows Quick Shadow to retain the purity as a tool. .
In addition, Quick Shadow is a bridge to the vlog field.
At present, the shooting button that comes with the quick hand can support up to 57 seconds of video shooting, but uploading it with fast shadow clips can upload up to 10 minutes of video in quick hands. For a large number of bloggers with vlog or long video production needs. In short, Quick Shadow can help them reach 200 million daily users on the fast platform.
After understanding the advantages of Quick Shadow in product design, it is not difficult to understand why Quick Shadow is so fast.
▲You can upload long videos of 10 minutes in quick hands with Quick Shadow
“Quick Hands” short video is popular
So, what does the popularity of the fast shadow mean?
This is going to start two years ago, and that is when the quick hand begins to enter the public eye.
▲Source: Unsplash
In the beginning, in order to create a video production tool and form a video production loop, Fasthand registered 12 “Happy Movies” trademarks as early as 2017. Quick Shadow became the first in the mobile phone editing software market.
As a fast-acting “self-incubating” product, the development of fast shadow can be described as smooth and smooth.
According to QuestMobile’s data report, from June 2018 to June 2019, the number of fast-handed users increased by 46 times, which also led to the rapid development of fast shadow. Currently, the number of active users ranks among the same products. One.
▲Source: QuestMobile
The 2019 Q2 Mobile Internet recently released in Aurora DataIn the Industry Data Research Report, Quick Shadow is the representative of the user-day activity in the video editing app, with a year-on-year increase of 234%, and the daily activity has exceeded 2 million users.
▲Source : Aurora Big Data
An interesting piece of data is that the work produced by Quick Shadow has reached 1 billion hits per day on the fast-hand platform, which is amazing.
It’s worth noting that a sweet camera with a growth of more than 1200% is also a beauty camera for fast-handed products.
In fact, behind the popularity of Quick Shadow and a sweet camera is the epitome of the rise of the short video of “Quick Hands”. In a sense, the fast-handed as a parent brand has initially possessed the ability to build a product matrix.
Since 2018, fast-handedly launched new products intensively through investment and self-research, and the diversified product layout has obviously accelerated. It has gradually formed a fast-handed main brand, together with fast shadow, fast flashlight, A station, etc. Multi-dimensional product matrix.
Building a diversified product layout of short videos with “fast hands” through online games, tools, beauty and other vertical dimensions – this is the point that the fast hand is proposed in early June this year, the Spring Festival will reach 300 million The goal of the Japanese user.
The fast-paced fast-handed players are making full use of their high-traffic platforms, and are accelerating the pace of commercialization in the fields of live broadcast, e-commerce, and information flow.
▲Source: Unsplash
It can be said that with the rise of fast shadow as a symbol, the competition for short video consumption has also begun to compete from the platform hosting content to the functional competition of auxiliary content.
At this time, it is not difficult to understand why the fast hand does not hesitate to pour traffic and technical resources, but also help fast film to the top of the App Store.
According to QuestMobile data, in the current photo editing app, the number of active users of Quick Shadow has far exceeded the sum of the data of the second to fifth app.
Obviously, under the dual demand of short video consumption growth and mass record life, video editing tools like Quick Shadow will have more possibilities in the future.