This article is from WeChat official account:Times Data (ID: datagoo)< span class="text-remarks">, author and editor: Zheng Yiyang, design: ccemilie, original title: “Shen Pai medical aesthetics industry data, 2 out of every 3 injections are illegal, and over 60% of medical aesthetics users are 95 Post and Post 00”, title picture from: Visual China

“My nose is fake, my eyes are fake, but my beauty is real.”

This is a joke in the series of “Celestial Detective” Zhenmei Plastic Surgery Hospital series, but it has become more and more a reflection of reality.

In 2018, China became the second largest medical aesthetic service market in the world, accounting for approximately 13.5% of the global medical aesthetic service market. In 2019, the scale of China’s medical beauty market reached 176.9 billion yuan, a year-on-year increase of 22%. The number of medical beauty users reached 13.672 million, and it is estimated that China’s medical beauty users will reach 25.483 million in 2023.

When China quietly became a big country in medical beauty, people’s attitude towards medical beauty became more relaxed.

On Xiaohongshu, the topic of “have you experienced medical beauty” alone has received 200,000 discussions and nearly 600 million readings. Those who have tried it frankly share their comparison photos before and after the plastic surgery, record their own mental journey, and Amway more people who want to be beautiful take action.

Gengmei App’s medical beauty white paper shows that in 2015, only 33% of people would actively share their plastic surgery experience, and the other 37% would “don’t dare to say if they were killed”; by 2017, they would take the initiative to share The proportion has risen to 56%, and the proportion of “don’t tell you if you’re killed” has dropped to 10%.

Even the celebrities who attributed the secret of beauty and beauty to “natural” and “drink plenty of water” in the past are no longer evasive.Enjoy your own medical beauty experience. When the host asked how to become beautiful, Yu Shuxin directly introduced “Remaji” and “Relati”. Lin Yun released a small video of his picosecond experience on Xiaohongshu. Zhang Yuqi and Zhang Jiani publicly talked about ultrasonic scalpel…

▴Jing Tian shares medical and aesthetic experience during live broadcast

However, the frequent occurrence of medical beauty accidents in social news is like a fancy dismissal guide, which is placed in front of every young man who has been tempted by medical beauty projects. The face collapsed after the face-lifting needle; I cut a double eyelid, but my eyes could not close; I used hyaluronic acid to fill the tear ditch, and I lost my sight unexpectedly; I received liposuction, but I did not wake up from cardiac arrest… Illegal doctors, fakes, Issues such as fake equipment hinder young people’s path to beauty.

1. Young people walking into medical aesthetics institutions

In fact, it has only been a few years since medical beauty has become so popular.

In 1929, modern plastic surgery entered China for the first time. In 1997, private enterprises began to intervene in the medical aesthetics and plastic surgery market. Since then, my country’s medical aesthetics market has officially started to develop, but until 2012, my country’s medical aesthetics market has not yet started, with a scale of less than 30 billion yuan.

But today, in every 2.5 medical aesthetic consumers in the world, there is 1 Chinese. In 2018, the total revenue of the global medical aesthetics service market was 135.7 billion U.S. dollars, and the growth rate from 2013 to 2018 was 8.44%, which was less than 1/3 of my country’s.

In 2019, the scale of China’s medical aesthetics market reached 176.9 billion yuan, with a growth rate of 22.2% during the period. It is expected to exceed 300 billion yuan in 2023.

It is the love of young people that has propped up this huge medical beauty market.

New oxygen big data statistics show that in 2019, the average age of Chinese medical beauty consumers is 24.45 years old. Aurora Big Data shows that from 2018 to 2020, the proportion of 16-25 year old medical aesthetic users will increase from 48% to 61%, and the proportion of 26-35 year old users will drop from 45% to 30%.

In addition, with the change in attitudes towards medical beauty, more and more parents support their children to accept medical beauty projects, so in the future, the age of medical beauty consumers is likely to become younger.

However, compared to plastic surgery that requires surgical surgery, the “medical beauty” mentioned by young people or Internet celebrity bloggers now refers to non-surgical items, also known as “micro plastic surgery” or “light plastic surgery”. “Medical beauty” means that there is no need to operate, and it can help consumers meet their beauty needs in a short period of time.

Because of the short recovery time and high safety, “light medical beauty” is also called “lunch break plastic surgery”. Many people take advantage of the lunch break to go to the hospital without using a knife or seeing blood, and continue to work at one o’clock in the afternoon. Not affected.

The more common light medical beauty items include botulinum toxin injection, hyaluronic acid injection, water-light injection, thermomaggi, face-lift injection, fat-dissolving injection and so on.

The “Annual Development Survey Report of China’s Medical Aesthetic Industry” released by the China Plastic Surgery Association shows that by the end of 2018, China’s medical aesthetic services had exceeded 10 million cases, of which 7 million were non-surgical services, accounting for 7 million cases. to make.

Why is “light medical beauty” so popular?

The popularThe project reveals the demands of young women-anti-aging. According to the new oxygen big data, consumption related to “anti-ageing” in 2019 increased by 92.64% year-on-year. The appeal of “anti-primary and old age” mainly comes from the “post-90s”.

Since the concept of “early old” was created, many product marketing for women have caught it, and the medical aesthetics industry is no exception. Whether it’s medical beauty advertisements or beauty bloggers, they will tell you that girls are about to face aging at the age of 25. The widely circulated slogan “Whenever you do (medical beauty), the state will remain at which age” It even hit the hearts of countless young people.

According to the data of Gengmei App, the top five favorite projects of “post-90s” in 2019 are heat lift, ultrasonic scalpel, embedding lifting, face-lifting needle, liposuction, and the top three projects are all related to “anti-antibody”. “Early old” is closely related.

This is the anxiety of young women about aging, but also their yearning for beauty. According to the survey, about 50% of consumers believe that being beautiful can make them happier, hoping to change their appearance/ shortcomings of the figure through medical aesthetics, or to keep themselves in the best condition.

Young people can hardly tolerate the shortcomings of their appearance, and even the process of changing from beauty to ugly. So “addiction” has almost become the psychological process of all medical aesthetic users. This is especially true for light medical beauty.

Compared with surgical medical aesthetics with irreversible effects, light medical aesthetics is often less effective after doing it once or twice, so you need to buy it repeatedly. And the general effect can only last between six months to two years.

Faced with the constant loss of beauty, people need to walk into medical beauty institutions again and again. Light medical beauty has gradually become a cyclical daily consumer product. Therefore, even if the unit price of light medical beauty is much lower than that of surgical medical beauty, users will not spend less money in the long run.

Data shows that in 2020, about 70% of medical beauty users will spend a total of 10,000 to 10,000 yuan on medical beauty. From the perspective of purchase items, users spent an average of 19191.4 yuan on surgical items. Most of them purchased multiple surgical items, each of which was only purchased once. However, injection and photoelectric projects are mostly repetitive consumption. For the same medical beauty project, users have multiple purchase behaviors, and the cumulative cost is relatively close to the cost of surgical projects.

Under the influence of various factors, the beauty of medicine was neglected and the circle was successfully broken. According to statistics from the Foresight Industry Research Institute, the number of users in China’s light medical and beauty market exceeded 11 million in 2019, and the number of users in 2020 will reach 15 million. According to the iResearch report, the proportion of China’s light medical beauty market in the overall medical beauty market is much higher than that of the surgical cosmetic and plastic surgery market, and has stabilized at around 65%-70% in recent years. In 2019, the scale of China’s light medical beauty market was 119.1 billion yuan, a year-on-year increase of 15.86%.

2. A neck wrinkle removal needle less than 25 yuan

How to sell for 4000 yuan?

Unprecedented demand has stimulated unimaginable profit margins. The cost of tens of thousands of medical and aesthetic projects may be no more than 20.

Take the cheapest product of Amec as an example. The company announced that it is the first and only composite injection material used clinically for neck wrinkle repair in China, and it has become the company’s main product. In 2019, Amico’s sales revenue of Hibody reached 213 million yuan, accounting for 43.5% of the company’s main business revenue.

It is understood that for such a 1.5ML neck wrinkle removal needle, consumers will spend 2,000 to 4,000 yuan per injection, and most customers will choose to inject three times, which costs 6,000 to 12,000 yuan in total. The average selling price of Hibody in 2019 is 352.61 yuan, the gross profit margin is 92.99%, and the cost is only 24.72 yuan.

The same popular hyaluronic acid can be sold at a price of 3,000 to 10,000 yuan in a medical institution, but it is disclosed in the prospectus of many listed companies that its cost price is less than 20 yuan each.

On September 28, 2020, Amic, known as one of the “Big Three of Hyaluronic Acid”, was listed on the Growth Enterprise Market. As of October 23, its market value had reached 50 billion. Its performance report shows that since 2018, the gross profit margin of each product line has stabilized at more than 90%.

The market value of the other two medical giants, Huaxi Biology and Haohaishengke, also reached 62 billion and 18 billion.

The problem is that the huge profits in the industry have not exchanged the beauty of young people, but the rising rate of complaints about medical beauty in my country.

Data shows that in the Chaoyang District Court of Beijing alone, the number of medical and aesthetic dispute cases accepted in the same period has increased year by year, and this number has risen from 10.8% in 2016 to 27.0%.

And this is not an isolated case. Times Data uses “medical beauty” and “”Disputes” is the key word. It is also found that after 2016, the number of relevant judgments has increased sharply.

From the results of the case, combined with a white paper on the judicial trial of medical cosmetology disputes published by the Shanghai Changning District People’s Court in 2020, it can be seen that medical cosmetology disputes often have difficulties in the trial process, a long trial period, and Issues such as the high rate of withdrawal, the large difference between the amount claimed by the plaintiff and the amount supported by the ruling.

On February 2, 2021, the actor Gao Liu posted a long post on Weibo about his failure to undergo nose surgery.

After her ear cartilage, costal cartilage and expansion surgery in Guangzhou Xishi Shiguang Medical Beauty Clinic, her nose developed necrosis, and she had to be transferred to hospital for treatment. As a result of the operation, Gao Liu had to terminate the performances of the two TV series, lost 400,000 pieces of pay, and faced a breach of contract damages of 2 million. At that time, the medical and aesthetic institution involved was only willing to compensate 19,800 yuan.

3. 2 out of every 3 injections are illegal

Why are there endless medical and aesthetic disputes?

A staggering number of black injections, black clinics, and black doctors have caused chaos in the industry.

Illegal injections flood the market. According to iResearch, the rate of genuine injections on the market is only 33.3%, this means that for every 3 injections, there are 2 parallel products, fakes, etc.Illegal injections.

In addition, research shows that nearly 50% of users have injected illegal injections, such as whitening injections, lipolysis injections, and girl injections. These types of injections have not passed the State Food and Drug Administration(NMPA) certification. 48.4% of medical and aesthetic users who have injected Botox are illegal brands. The only domestic brand that has passed NMPA certification is Botox.(Botox)(Botox)(Botox) Span> and Lanzhou Hengli, South Korea’s “powder, white, and green drugs” are parallel and fake products, smuggled into China through illegal channels.

In addition to the fake products of Qingyimei injection products, there are also fakes of water-light injection equipment and Yimei photoelectric equipment. Since medical beauty optoelectronic equipment belongs to the category of medical devices, the country strictly controls the circulation of the equipment. Manufacturers and distributors can only sell to legal medical beauty institutions. To ensure the legal compliance of the equipment, a QR code is traceable on the fuselage. The ownership and authenticity of the equipment.

How many medical and aesthetic institutions are legal and compliant in my country? About 13,000, accounting for only 12% of the industry.

These regular optoelectronic devices are expensive and strictly controlled. Therefore, more than 90% of the medical beauty equipment circulating in illegal medical beauty establishments is fake, and there may be less than 10% of genuine and parallel products entering the market through multi-handed lease or smuggling.

Take Remaji, a very popular medical beauty project as an example. According to Dr. Xu Xiang of the Department of Plastic Surgery, Guangdong Second People’s Hospital, Remaji is a skin beauty medical device. There are many smuggled machines or fakes on the market. Products are sold to medical and aesthetic institutions. “A genuine treatment head needs a cost of 4000-5000 yuan, but if it is a copycat, it may cost three to four hundred yuan, which has a lot of profit margins.”

The market is so profitable, but the supply is not demanding. Many black doctors and black clinics who are eager for “fast money” have risen from the ground.

It is not easy to train a qualified doctor. It takes at least 5-8 years. However, Xinyang’s medical beauty industry report revealed that many illegal professionals not only practice medicine without a license. Maybe I don’t even have a medical background. I just took 4 to 7 days in the crash course and then put on a white coat and became a doctor in a black clinic.

There are at least 100,000 such illegal professionals in China.

When the doctor is fake, the machine is fake, and the clinic is fake, medical accidents are inevitable. Consumers rashly choose illegal medical aesthetics institutions to carry out medical aesthetics projects, ranging from the loss of money to no effect, and at the worst, it may be the “plastic surgery causing disability and death” in the social news.

According to the statistics of the “2017 Black Paper on China’s Medical Beauty Industry”, the average annual profit of a black clinic is about 1 million yuan. But even if the illegal practice of medicine is verified, it will only be fined 10,000 to 20,000 yuan and the medical equipment will be confiscated. The illegal cost is extremely low.

So, big hospitals and institutions will never risk doing illegal business, right? The fact is that this is not an absolute security guarantee, and “extra-scope diagnosis and treatment” is also difficult to avoid.

According to the order of scale and strength, medical beauty institutions are usually divided into three levels: medical beauty hospitals, medical beauty clinics, and medical beauty clinics. According to the difficulty and complexity of the operation, the Health Bureau willSurgical items are divided into four levels. Which level of hospital can carry out which level of medical aesthetic surgery projects have strict requirements. Diagnosis and treatment services beyond the scope of the medical institution’s practice license are referred to as “extra-scope diagnosis and treatment”.

According to the above standards, beauty salons on the streets cannot give people injections, let alone plastic surgery.

However, according to the data of iResearch, there are more than 80,000 life beauty shops across the country that illegally carry out medical beauty projects. Among the legal medical cosmetology institutions, 15% of the institutions still operate beyond the scope.

Illegal clinics and illegal practitioners are paired with fake and parallel imports, forming a huge black industrial chain that spans a large spectrum of medical aesthetics surgery from success to failure. Once a medical accident occurs, the consequences will be flooded. There will be surges, medical troubles, compensation, mediation, and rights protection, and the notoriety for plastic surgery itself will also arise from this.

For consumers, it can result in injuries or disability, or death.

Medical beauty is not a simple consumption. Any operation will be risky, even if the fire is “light medical beauty”. Seemingly simple injections, if improperly operated, can cause harm to people, causing blood vessel blockage, tissue necrosis, and blindness.

Therefore, before doing any medical beauty, you must do your homework. For example, the doctor who operates Rejima must be officially certified. This information can be found on the official website. If you find a hospital or doctor, and you can’t search for the certification records on the official website, it’s best not to go; a regular clinic or hospital can find the information on the website of the National Health Commission. If you can’t find it, don’t go.

Understand as much reliable information as possible, choose regular hospitals, regular doctors, and minimize the risk.

This article is from WeChat official account:Time data (ID:datagoo), author and editor: Zheng Yiyang, design: ccemilie