The WeChat applet requires a mobile/smart hardware entry.
Before you want to use the WeChat applet, users must open the WeChat app; but now, you can get the WeChat applet service when you open your phone.
On August 21, WeChat and Samsung Mobile jointly announced the launch of the “negative one-screen card” and “WeChat small program side screen” two shortcut functions into the small program, users only need to gently “right” on the Samsung mobile phone desktop You can experience the “out of the box” service by sliding or “dragging”. This is also the first system-level collaboration between the two parties.
In the “negative one-screen card” entry, the user’s most recently used applet is displayed. If the user needs to access other more small programs, just click “View More” to go directly to WeChat “Discovery – Applet” list of “Recently Used Applets”. In the “WeChat applet side screen” entry, directly open the small program in WeChat “My Applet”, the user can also enter the WeChat applet by clicking the “+” sign in the side screen. List, add any applet to the “WeChat applet side screen”.
At present, the “WeChat applet side screen” supports up to 10 small programs, and the “negative one screen card” supports the display of the 5 most commonly used small programs.
In fact, since January of this year, Samsung has already pre-installed this cooperation function in the S8/S9/S10 series models and Note8 and Note9 series models in China; in the future, Samsung will be in the flagship Note10 series in the future. This function will continue to be pre-installed in the model, and subsequent new models will get the same function.
WeChat “mobile version of the small program” has the meaning of “fast application” against the top 9 mobile phone manufacturers.
On January 9, 2017, WeChat, which has billions of users, launched a small program, which became another big player in the development of mobile mutual benefit network. On March 20 of the following year, Huawei, Xiaomi, OPPO, vivo and other 9 mobile phone manufacturers with a total of billions of mobile phones have launched a new application ecosystem based on hardware platforms. Ready to use.” So far, the two camps of WeChat applet and fast application have been formed.
But now, today, WeChat has 840 million users, but the development of fast applications is still very slow, there is no unified public data. The instant application also predicts that it is expected that the WeChat applet will reach 350 million in 2019. And the fastest in the fast application allianceYue Xiaomi, who said on November 28 last year: Xiaomi Express application registered developers broke through 10,000.
The speed of development of the two camps is very different. At the time of the launch of the app, Internet commentator Keso had expressed an unwilling attitude, because these vendors still want to do the entry of the mobile Internet, or want to do distribution business to earn promotion costs. But compared to WeChat, a super mobile Internet portal, the competition between the top 9 mobile phone manufacturers has decided that it is difficult to achieve uniformity.
And now WeChat and Samsung are working together to do things that are not done in fast applications. How far is WeChat’s way to pre-install small programs on mobile phones, and it is still full of great uncertainty. On the one hand, the acceptance of WeChat applets by the top 9 mobile phone manufacturers is unclear; on the other hand, it may also lead to cooperation between other platform applets and mobile phone manufacturers.
Small program layout, from instant application
The competition in the small program industry is becoming more and more fierce. WeChat needs a mobile/smart hardware entry.
In addition to WeChat applet, fast application, Alipay applet, Baidu applet, and vibrato applet platform. Although these small programs are late in development, they are developing at a fast speed. The application of the fast-track application predicts that the Alipay program will also break through the 300 million mark at the end of the year, closely following WeChat’s 350 million. Although WeChat has 1.1 billion monthly users, the penetration rate of small programs has exceeded 60%, and the ceiling is visible. According to the idea of the app distributing through the mobile phone, the small program can also learn from such a path.
In addition, the small program has great potential in combination with mobile/smart hardware. In the definition of Zhang Xiaolong, president of the WeChat business group, small programs do not need to be downloaded, run out, and can be seen everywhere. A small program is an expression and a connection method that can directly reach any thing. Small programs are complementary to the App, and it’s obviously only part of the WeChat app. With the use of mobile phones/smart hardware at any time, there will be more room for explosion.
As the user’s habit of using the applet is further established, the applet may also enter the user’s mobile phone like an operating system, so that the user can obtain the calling applet. Of course this form is different from the iOS and Android app stores. It is foreseeable in the short term that the applet operating system may coexist in a mobile phone with a traditional mobile/smart hardware operating system.
Mobile phone manufacturers develop small programsThe difficulty of the bureau and the launch of mobile phones by Internet companies have determined that both parties need more cooperation.
(provided in the title map WeChat)