58 Aifang has more than 3,500 new home sales agency projects, over 1,800 channel distribution services, and more than 40,000 second-hand cooperative stores.

After two months, 58 cities have once again launched an impact on the new home business.

August 21, 58 the same city joint World Bank, Tongke Consulting jointly released a new house sales platform – 58 Aifang, and jointly Jindi Group, Xuhui Group, Zhongyuan Real Estate, I love my family group, etc. to launch China PMLS The platform builds a strategy to jointly plan cooperation services in the distribution channels of new and second-hand houses.

This is after June, 58 City and Anjuke announced the launch of cross-platform cooperation, once again with the intermediary agencies, agencies, developers to build a new ecosystem of new housing transactions.

14 trillion market gap

“China’s real estate market is still a market dominated by new homes.” Yao Jinbo conveyed his judgment on the current property market at the beginning of the opening.

He shared a set of data on the spot: According to relevant data released by the National Bureau of Statistics, the sales of commercial housing in the country exceeded 20 trillion in 2018, and the proportion of second-hand housing is about 1/3-1 of new houses. Between 2.

“The shift in developer marketing capabilities, the shift of users’ search channels from offline to online, and the growing influence of broker groups on users’ home ownership decisions have made new home sales very common today. It is necessary,” Yao Jinbo said.

The pain points are common to new home agents and developers, as well as to brokers and buyers who are involved.

The developer is not clear from which channel the source of the transaction is coming from. The broker’s commission is slow, and the buyers can’t find a suitable house. These pain points have brought together 14 trillion market gaps. One by one.

“One hand is enough housing, one hand is enough brokers, only one-to-many matching, the efficiency will be higher and higher.” Sun Yigong, chairman of Tongce Group, is the first person in the industry to define PLMS, now he It is also the CEO of 58 Love House.

“In the end, the industry will definitely benefit, and the endless mode of no one is damaged. It is open and shared.” In the view of Chen Jinsong, chairman of the World Bank, PMLS is such a final mode.

Platform logic for new home sales

PMLS, launched as the Prime Multiple Listing System, the new home purchase platform, which is more like a many-to-many transaction focusing on the new home business than the mature MLS system in the United States.

To this end, 58 Tongcheng United World Bank and Tongce Consulting have established a joint venture company, “Shanghai Win-Win Information Technology Co., Ltd.”, in which World Bank shares 40%, 58 cities and Tongke Consulting each account for 30%. The three parties jointly operate the brand of 58 Love House.

58 City as a traffic platform born with a broker and the advantage of buying a house, the agent company and developers need to do is to import the project source. Previously, the launch of 58 Aifang, the fast-speed pad service “Quick Knot”, the broker-specific consumer loan “broker fast-forward” and the SaaS system will all become the foundation for the operation of this platform.

Under this, PMLS’s new home sales platform will serve as an aggregate of developer project listings, brokers and brokerage companies, leveraging the advantages of shared open platforms to achieve integration and win-win between buyers and sellers. Through the Internet system to build a many-to-many service platform, from the distribution of information to the customer’s case confirmation, the accuracy of the transaction process and the transparency of the transaction and other full coverage. At the same time, through better service brokers, brokers and homebuyers, complete the closed-loop chain from information and services to the final completion of the transaction.

But different from the model of 58 city and Anju, 58 love room does not use port fee as the main income. “This is a platform based on transaction and service, which is to help developers sign contracts and confirm the settlement of brokerage companies. In the platform, more is the service fee after the transaction, which is a percentage of the commission income.” Sun Yigong explained.

Three trillions of “small goals” for three years

As of now, 58 Aifang has more than 3,500 new home sales agency projects, more than 1,800 channel distribution services, and more than 40,000 second-hand cooperative stores.

In this regard, Yao Jinbo put forward a bigger “small goal” for 58 love houses – three trillion sales in three years.

At first glance, three trillion is not a small amount.

But Yao Jinbo calculated the account at the scene. “Now there are already one million brokers on the 58th city and Anjuke platform, as long as these brokers sell a set of one million houses per year through 58 love houses. That is one trillion a year, three years just three trillion.”

Compared with the simple algorithm of millions of millions, the pilot case provided by Sun Yigong may be more convincing. “58 When the house was tested in Yancheng, Jiangsu, the turnover in two months exceeded one hundred million. It’s just a result of a non-hot city.”

As of now, 58 Love House has gathered in-depth cooperation between Country Garden, Shimao, Vanke, Sunac, Jinyu, Rongxin, Jindi, Xincheng, Zhongliang, Lujin, Hengtai and other well-known brand developers, Sun Yigong It is said that 58 love houses will be stationed in more than 80 cities across the country this year.

After three years of three trillions of small goals can be achieved, we have to wait.