WeChat, Alipay, and Baidu’s three-size program platforms basically complete the first phase of user accumulation, and the next phase of the task will shift to optimize user experience and enhance user retention.
文 | Daily Business Collection
New report: The number of WeChat applets reached 840 million, and user retention is the key
From the start of WeChat, to Alipay and Baidu, to 360, vibrato, fast application, headline, QQ follow-up, the small program market has formed a pattern of competition for eight platforms.
Recently, the small program development service platform “Speed Application” released the “Small Program 2019 Industry Mid-year Growth Research Report”. The report pointed out that the small program market continues to maintain rapid development. It is expected that in 2019, the WeChat applet will reach 350 million, and Alipay’s small program will also achieve a breakthrough of 300 million.
WeChat, Alipay, Baidu three-size program platform basically complete the first phase of user accumulation, the next phase of the task will shift to optimize user experience and enhance user retention. At present, Alipay’s small program retention rate is as high as 67.8%, and WeChat’s small program retention rate is over 50%. It also strengthens user retention by continuously launching multiple programs such as small program desktop, good object circle and global floating window.
More and more industries have found a small program to realize the path…
Editor’s comment: Once, the small program was a concept that was not optimistic. But now, from the data of the number of users, the number of active users and the transaction amount…
This article is from the paid section “Daily Business Featured” – August 22
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