The loss of Marvel may be relatively large.
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Interview | Secrets
Documentation | Zhang Yanping
The Marvel universe may not have the name of a small spider anymore. The three-way game of Sony, Marvel and Disney has settled, and Marvel will no longer be involved in making future Spider-Man movies. Sony, who owns Spider-Man’s copyright, may have to embark on his own journey to create the “Spider-Man universe.” What caused this ending? Are “Marvel” and “Spider-Man” after each other’s parallel universe?
This issue observer: Han Honggang, deputy editor of the business depth department of the investment network
: Sony and Marvel failed to reach an agreement on the future collaboration of the Spider-Man series. Some people say that this is because the two sides have not talked about the issue of money.
Han Honggang: There must be a rich relationship. First, Kevin Fitch, the boss of Marvel Films, led the entire Marvel movie universe. Disney and Marvelfilm do not need additional investment, Disney can be divided into 5% of the box office, it can use the image of Spider-Man free of charge in other Marvel movies. Disney can develop peripheral derivatives based on their roles, all of which are owned by Disney, and the benefits are huge. In addition, Disney did not want Kevin Fitch to continue to participate in the production. Sony does not agree with this.
: Is there a winner in the game between the three parties?
Han Honggang:There is no winner at the moment, and the loss of Marvel is relatively large. In the movie, Iron Man died, and the American captain also retired. Although Raytheon is one of the three giants of the Marvel Avengers, his popularity in the movie is not comparable to Iron Man and Captain America.
Now Marvel lacks a leading figure and can see that Spider-Man is very popular. Now that it is leaving the Marvel universe, then it is necessary to find new leaders, because this has a great impact on the film planning of the later period. Moreover, the absence of a soul figure will affect the appeal of the entire box office.
: Since Spider-Man is so important to the Marvel universe, is Marvel now forced to give up Spider-Man’s hero IP?
Han Honggang: Because Marvel is a Disney subsidiary, its benefits must be consistent with Disney. Also because of Kevin Fitch and MarvelAfter a contradiction, he kicked off the Marvel Creative Committee in a series of struggles and reported directly to the boss of Disney Pictures. This also means that his personal interests and Marvel and Disney are highly bound. Marvel’s autonomy is missing, and Pixar’s autonomy is relatively large.
: How does the Marvel universe lose Spider-Man and how much impact it will have on its story?
Han Honggang: Now the superhero of the Marvel Universe is still only Spider-Man on the ground. The captain of the surprise is still in space, and the Galaxy Guard is also in space. Dr. singularity walks between spaces, and they all have their own limitations. Only Spider-Man is the closest person to the average person. If Spider-Man is gone, the architecture of Marvel’s worldview is missing. Of course, at the beginning of the Marvel movie universe, there was no Spider-Man, but the Marvel universe was also built. I can only hope that Marvel has enough ability to round this story.
: Will Spider-Man’s IP be overshadowed?
Han Honggang: Many comments now say that Spider-Man left the MCU and left Karen Fitch, and its entire development plan will have problems. I do not agree with this statement. First of all, Spider-Man is a super-line hero. It has long ranked first in the Marvel Super List. The long-term here is the past few decades. It has a very broad mass base.
Second, Kevin Fitch, the producer, can’t really replace it, I don’t think it’s . There is no doubt that Kevin Fitch is a genius producer, but Sony has also recently had success stories about Spider-Man, such as the sales of Spider-Man PS4 games. In addition, Sony’s “Spider-Man: Parallel Universe” animation won the Oscar for best animation. The film brought Sony and other great producers, such as Phil Rhodes, to some extent, they may replace Kevin Fitch to dominate the Spider-Man movie universe.
In addition, Spider-Man now has a big role library, which includes the popular characters of Black Spider-Man, Female Spider-Man Gwen, Green Devil, etc. in Spider-Man: Parallel Universe. Also includes very mature venom. The volume of these films is enough to support a Spider-Man universe or a Spider-Man movie. Sony will encounter some problems, but said “Without the MCU, Spider-Man IP will be finished.””I absolutely don’t agree with this.
: From this incident, what happened to the heroic cosmic mode movie, its reproducibility and threshold?
Han Honggang:It’s reproducible and the threshold is very high. Whether it is the superhero’s cosmic mode or the cosmic mode of the movie, only the Marvel movie is actually successful. The monster universe of Legendary Film and the monster universe of Universal Pictures have not been successful. From the taste of the audience, they are already tired of this unchanging superhero model.
The North American film market began to pay more attention to multiculturalism, such as the Chinese-themed “Golden Romance”, the horror film “The Clown Returns”, and the box office in North America is quite good. These movies are low in cost but high in output. Hollywood is now at a turning point, and its sequel movie may not be so popular, and everyone will focus more on more creative movies and IP. The mode of the Marvel movie universe may continue, but you may not want to copy the next one.
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