Lenovo’s strategy to shift its focus to the To B commercial market is quite effective
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New report: China’s tablet PC growth slows down, To B market continues to slump
IDC’s latest quarterly tracking report for tablets shows that in Q2 in 2019, China’s tablet PC market shipped about 5.61 million units, up 2.3% year-on-year, and the growth rate slowed down. The increase in Q2 is mainly due to the hot sales of Apple iPad Air and Huawei Matebook E (2019), as well as the continuous increase in Microsoft shipments.
Apple has a 40% market share and continues to maintain its leading position in the Chinese tablet market. Its iPad Air shipments are higher than expected. Huawei continued to grow, with Q2 shipments up 17.1% year-on-year. Since the product was launched in June last year, the shipment of Xiaomi Tablet Q2 has increased by more than 400% year-on-year. Lenovo’s strategy of shifting its focus to the To B commercial market has been fruitful. Lenovo Q2’s shipments in the commercial market increased by 63.2% quarter-on-quarter, the largest increase in the chain.
The shipments of the Q2 tablet To C consumer market continued to grow, and the To B commercial market shipments declined. The reduction in the commercial market was mainly due to the government’s lack of procurement requirements and the tightening of the budget for corporate procurement flats. Combined with Q1 data, shipments in the tablet commercial market in the first half of the year decreased by 12.5% year-on-year, lower than …
Editor’s comment: This year, 5G mobile phone ushered in a wave of enthusiasm. IDC believes that 5G will not have much promotion to the tablet market for the time being. Only after the 5G mobile phone has reached the price range of 2,000 yuan will it be…
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