“Jeff and Friends” found new business opportunities in the future space in the online traffic scene.
Advertising is a huge pool of funds in new business; traffic is a key word in the new consumption that cannot be avoided by advertising marketing; and offline, it is the decline of online traffic quality and the exhaustion of quantity The track.
The offline traffic scenario is an important part of the subdivision track in the offline space scene. Non-business scenario traffic, including public areas such as elevators and subways, has been seized by companies such as dividends, trendy, etc. Verify the success of offline traffic applications. The traffic value of business scenario traffic, such as restaurants, gyms, supermarkets, etc., has not been thoroughly developed, and the more specific customer-oriented group, the larger market volume, and higher competition barriers make this kind of scene more Nugget value.
“Jeff and Friends” cuts into offline business traffic scenarios On the one hand, it satisfies the needs of offline shop planning, design, landing, and execution. On the one hand, it provides offline marketing solutions for brand advertisers, and pushes channels under the wiring to form a closed loop of integration of 2B and 2C.
Offline Experiential Marketing
“Scenario Experiential Marketing” refers to the construction of a theme scene that matches the brand image by combining the dimensions of time and space, and attracts the accurate user community to experience the whole experience. To achieve marketing purposes such as brand communication, product promotion and sales, customer retention and conversion. Offline scenes, as a direct contact with customers and users actively accepting advertisements, have an advantage over online advertising in terms of marketing traffic and advertising exposure.
“Jeff and Friends” is an offline business traffic scenario. It relies on physical store marketing to just need hardware and provides an offline experiential marketing service platform. The four major needs of offline marketing: planning, design, landing, execution, “Jeff and Friends” provides a one-stop service with intelligent hardware and digital marketing software.
For offline stores, “Jeff and Friends” aims to “make store marketing as simple as a circle of friends”, focusing on physical business scenarios, and the app developed by “Jeff and Friends” is Store marketing provides massive material library and building block editing, enabling stores to create marketing materials based on individual needs,convert “traditional paper marketing materials” into “digital marketing experience”. The digital image presentation and the strong interaction of the App interaction, in addition to helping the store to reduce costs and improve efficiency, promote the store to improve the efficiency of the efficiency and idle space.
Cut into the segmentation waist food market, “Jeff and Friends” launched the J1 smart marketing box. Through the J1 box controlled by the mobile app and the scene marketing SaaS system, the restaurant can use interactive imaging instead of posting posters and distributing flyers, replacing traditional marketing actions with fun and efficient small program interactions, maximizing the cost of producing paper promotional materials. Strong marketing interactive experience.
According to the data provided by Jeff and Friends, the J1 Smart Marketing Box has been sold more than 10,000 units, sales coverage< Strong>148 cities in 32 provinces. “Jeff and Friends” also introduced a manual applet“AI Xiaoji” in the system to help the store interact with customers in the small program to assist the formation of merchants. 2C marketing closed loop. Through the combination of the offline scenes, “Jeff and Friends” tried to create a “content marketing creative content management system” and became a plug-in marketing planner for a large number of physical scenarios.
Marketing Requirements for Wiring
After the Unicom line stores and people flow, “Jeff and Friends” will further expand the online brand, the traffic scene under the wiring, and carry out joint marketing services. Through the docking integration of traffic resources, Jeff and Friends help advertisers and offline stores to integrate and exchange resources:
-
On the one hand, the online brand side lays down the channels and sets up marketing channels;
-
Provide branding resources for offline stores to improve the fun and quality of offline marketing scenarios.
According to “Jeff and Friends”, “Jeff and Friends” will promote the album in the Zhang Yixing studio’s “Dream Rainforest” album offline promotion. Laying to its 2,000 offline stores, the opening screen advertisement and associated small program home banner exposure lasted for 15 days, and gained 20,000 interactions from offline traffic, satisfying the promotional needs of the album and pushing the line. The next business brought a good word of mouth promotion. At present, “Jeff and Friends” has reached an agreement with iQiyi to cooperate with the offline IP agent.“Summer of the Band” is already in “Jeff and Friends” Joint marketing promotion in offline traffic scenarios.
After “Jeff and Friends” and “The Summer of the Band” offline activities
In the context of the Internet of Things connecting people’s yards, the online and offline traffic background will be further broken. The information platform of Unicom’s stores and people will play an increasingly important role in the construction of the Internet of Things. First, 2B cuts into the offline traffic scenario, integrates management marketing creative resources, creates a strong user experience with 2C ideas, and revitalizes offline traffic; then 2B docks upstream advertisers to form a closed loop of traffic realization, which is the “Jeff and Friends” CEO bear. Righteousness”The most reasonable way to use offline business scenarios” in Huiyan.
The initial team of “Jeff and Friends” is composed of marketing advertisements and creative designers. The cooperative businesses include the village base, Inaba, etc., and have been completed by Beijing Jingbei. Angel round financing and AI STAR, shallow stone lead investment pre-A round of financing, cumulative financing tens of millions of yuan, is seeking a new round of A round of financing.
The previously reported offline space media include: offline garage media “Pomelo Media, Flexible Touch Building Elevator Advertising Screen and Advertising Resources Sharing App “Eighth Profit“.