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Disney fans, this weekend is in the New Year.

At Disney’s biennial D23 fan conference, Disney released a number of original TV trailers for streaming media Disney+, and for the first time announced three new Marvel TV series and a new star TV series.

Although the video is not given at the scene, Ai Faner summed up the highlights.

Popular IP innovation extension, classic IP alternative restart

At first, I thought that after the “Reunification 4”, the heat of the Marvel will be slightly reduced, and it is impossible to find it now. Because not only the fourth stage of the film has been full, but also Disney’s innovative experiments on the type of film.

At the D23 conference, one of the most amazing things is Marvel’s first animated series “What if…? 》(2021 is online).

A detail change, the world will be completely different, and “What if…? “There is an infinite possibility to play with the flexibility of animation.”

In the trailer, we saw that in a story, the US team had an accident when participating in the experiment. In the future, Carter became a real “Beauty Team.”

In other stories, the US team became a zombie, and the star under the mask was black… God knows what happened in the middle.

Another surprise in Marvel is WandaVisio, which tells the story of Scarlet Witch and Phantomn》(2021 is online). You might guess that this would be a story of a superhero, but you shouldn’t have guessed that it would be a series of “semi-scenario comedy half-hero epics”.

Moreover, Kat Dennings, who plays Darcy in the Raytheon series, and Jimmy Woo, who plays FBI agents in The Ants 2: The Hornets, will join WandaVision.

In addition, Marvel also announced three new Marvel TV series “Ms. Marvel”, “Moon Knight” and “She-Hulk”.

Under the Star Wars brand, Lucasfilm confirmed that Ewan McGregor will shoot “Obi-Wan Kenobi” personal independent TV series.

As for Pixar, we watched a new short film set “Forky Ask a Question” around “Forky” in “Toy Story 4” and derived from “Monsters at Work, the animated TV series of Monsters.

As a fork that has just turned from garbage into a toy for a few days, I will interact with other characters in the Toy Story series in Forky Ask a Question and explore it with a very “forked” curiosity. Things in life (remember the fork in the movie to insist on garbage).

Monsters at Work is about the “labor difficulties” of the company’s sudden transformation from collecting “screams” to “laughing voices” around the monster Tylor who just graduated from college.

As for Disney, we have seen a new continuation of two classic plays.

The first series of TV movie soundtracks on the Billboard album list of the “College Musical” series will be followed by a derivative TV series “High School Musical: The Musical: The Series” (not really wrong, just This name).

This TV series will revolve around the story of “High School Musical”, a high school student who grew up watching “High School Musical”. In terms of music, it will combine the original movie songs (because these students are rehearsing in the story is the “Western Musical Drama”) and original songs.

Another classic Disney TV series “Lizzie McGuire” will also be re-launched, which tells the life of the seventh-year student Lizzie, which was broadcast on CCTV’s TV series channel and integrated channel.

Hilary Duff, who plays Lizzie in the original, will return to the role, and now she is 31 years old, she will be the 31st-year-old Lizze’s “growth troubles” in the New York fashion industry. This restart method, even the actors themselves say “Unbelievable”.

More personalized service, starting with reclaiming direct contact with consumers

When Disney is determined to do streaming, the group is divided into Direct-to-Consumer and International (“D2C”), which is also the department that carries the streaming media business.

In an interview with D23, D2C business chairman Kevin Mayer told Ai Faner that before this, Disney was always connected to consumers through third parties, whether it was film or television or peripheral products.

Now, by setting up Disney+, the streaming media platform, Disney will be able to connect directly with consumers like never before:

Microscopically, we can listen to feedbackFrom the macro perspective, we can start to customize content for users, understand how they like to use products, what content they like, and use this information to help the development of IP.

In addition to the above original content, Disney will gradually put most of the original Disney, Pixar, Lucas film, Marvel, National Geographic content on Disney+, and at a price of 6.99 US dollars / month Provide a subscription.

In addition, Ai Faner understands that a separate subscription service for Disney+ will support the establishment of 7 separate accounts (5 for Netflix). This means that a family (or account sharer) can set up a viewing habit database for up to 7 people under one account.

In addition, we have previously reported that Disney announced that it will launch its multiple streaming media package, which will receive Disney+, Hulu (with advertising version) and ESPN+ streaming media for $12.99/month.

In a nutshell, this package has already met the needs of many families.

DisnEy+ will carry the content of “Family Carnival (but not necessarily naive)”; in addition to the original drama, Hulu also owns the TV drama resources of Disney’s ABC TV and live TV stations; ESPN+ will have a relatively small campaign. The content of the competition (but it can also be paid for on-demand major competitions).

Bob Iger had said: “For us Nothing is more important than doing this right (streaming).”

Now, from the content creation and price-friendliness, we can see Disney’s emphasis on Disney+ and its rapid expansion of ambition.

We previously reported that Disney’s third-quarter earnings report showed that the D2C business unit had a quarterly operating loss of $530 million due to the completion of the acquisition of Hulu and the investment in streaming media platform technology. Moreover, Disney CFO Christine McCarthy told analysts, expecting D2C The loss of the business unit is expected to continue to expand in the fourth quarter, reaching $900 million.

Although the stock price fell at the time, Disney paid more attention to “rapidly expanding users” in a short period of time and continued to polish the “friction-less experience” of streaming media because:

We are trying to make ourselves more adaptive than any of our competitors, in case one day the traditional business is eroded to no longer be as viable as ever.