This means that the betta fish Japanese team should work directly at the Mitsui & Co. production headquarters.
Editor’s note: This article is from WeChat public account “One point” (ID: TMT08181003), text tóng, editorial / late Yulsa; authorized to release.
1, Betta fish secretly completed registration at the company
*Betta fish and Mitsui products finally fulfilled their “commitment” to each other
The Japan National Tax Agency’s network publicity shows that the fighting company completed the company registration in Japan on August 23, and the company name is “Douyu Japan”. The company’s address is 1st, 3rd, Marunouchi, Chiyoda-ku, Tokyo.
*Information comes from “Japan National Tax Agency Legal Person Registration Number Publicity Website”
According to the Japanese economic news, Wuhan Betta Network Technology, the operator of the Chinese video broadcast platform, will start its business in Japan in September and will establish an operating company together with Mitsui & Co., Ltd. in August. Betta Japan will cater to the needs of the Japanese market and launch an e-sports live platform for Japanese users. According to the market reaction, more media content and e-commerce services may be launched in the future.
*The author is based on the organization map of Mitsui & Co., Ltd.
Mitsui products are the main integrated trading companies in Japan.First, the business content covers steel, metal, energy, ICT and other directions. The Media team under the ICT division and the newly formed InternetService team may be the contributors to the fight to Japan.
Among them, the Media team is more likely to be a facilitator. Its main business content is the mining and promotion of new media forms, and the construction of e-commerce platforms.
The operating experience of Betta’s live broadcast platform is clearly a resource that the Media team will be interested in, and the Media team’s experience in the e-commerce field is also in line with Nikkei’s report on the development of e-commerce services in Japan.
According to the disclosure, the company’s registered address in Japan is “GardenTower within Japan’s Life Maru.” This building is also the office building of Mitsui & Co., Ltd. The current building is all Mitsui properties except for the catering facilities. This means that the betta fish Japanese team should work directly at the Mitsui & Co. production headquarters.
Today we visited the registered address of the betta fish company in Japan, but we have not found any specific signs of listing in the Mitsui Property Building.
The “Otemachi” where the company is registered in Japan is a gathering place for large Japanese companies, adjacent to the emperor residence and Tokyo train station..
Public information indicates that the domain name of douyujapan.com has been registered. The registration date is July 29th, but access is not yet supported.
*The above map is suspected of being registered in Japan.
Betta fish has just been listed on NASDAQ in the United States on July 17. Its monthly active users have reached 162.8 million, and the average number of paid users has reached 6.7 million. The scale of users is considerable, and the first profit is realized.
The prospectus shows that Betta has developed a global strategy to target regions with good e-sports environments and high growth potential, and will transfer its capabilities and experience in China to these new markets.
*Image from the betta prospectus
2, Betta fish has been ambushing for a long time in Japan, and the results are considerable
In the Japanese market, Betta has had experience in cooperation with many game shows such as the Tokyo Game Show.
Betta fish is the official Chinese live broadcast partner of the 2018 Tokyo Game Show E-sports Competition. The data shows that the live broadcast of the 2018 Tokyo Game Show on the Betta platform reached 12 million, which exceeded the broadcast volume of 9 million (3 million official live broadcasts and 9 million exhibitors live broadcasts) of the Japanese live broadcast platform niniceo.
Buffalo contributed 1.4 million in the live webcast of the e-Sports X competition organized by the Tokyo Game Show and the Japan E-sports Alliance (JeSU), of which only “Call of Duty: World War II” was a game. The amount of playback exceeded 600,000, and the performance was much higher than other platforms.
The picture shows the number of participants in the live webcast of the major platforms of the 2018 Tokyo Game Show. Compared with other online mainstream platforms, Betta’s live participation has a significant advantage. Provided an effective external communication window for the Tokyo Game Show.
Maybe these achievements have made Betta see the possibility of working with Japanese game makers and tournament parties, as well as the blue ocean opportunity of the Japanese e-sports market. Some media reported that the betta fish Japanese company will be officially listed in September, when we will make a more detailed interpretation of the current development of the Japanese e-sports industry and the situation of the fish in the sunrise.