Read the financial report and observe the land reserve of the housing enterprises.

Editor’s note: This article is from WeChat public account Zike Real Estate (ID:youkedichan) , author Mike.

Reading financial reports is especially interesting. There are always new discoveries.

For example, I have always wanted to find out the land bank of real estate enterprises in Shenzhen, but the financial reports of real estate companies are generally not disclosed. This number was announced at the semi-annual report of the Evergrande on August 28.

The land reserve of Evergrande in Dawan District of Guangdong, Hong Kong and Macao is planned to cover an area of ​​54.21 million square meters, with a total value of 1.68 trillion yuan. Among them, the project reserve in Shenzhen is as high as 31.24 million square meters, with a total value of 1.24 trillion yuan. . Yan Kejun did not master all the housing enterprises to store data in the deep soil, but 31.24 million square meters, even if not the first, should also be ranked in the top three.

The reason why I want to find the land reserve data of real estate enterprises in Shenzhen is of course because Shenzhen has been identified by the central government as a construction demonstration zone. This pioneering demonstration area was built in the context of the Greater Bay Area of ​​Guangdong, Hong Kong and Macau. The Pearl River Delta with Shenzhen as the center and the Yangtze River Delta with Shanghai as the center will undergo profound changes in the next 10 years. It is as profound as the previous Shanghai reform and opening up in Pudong. It is no less than the former Guangdong. Explore first. Therefore, the land reserve in Shenzhen and the land reserve in Dawan District should not be rushed to cash, but should be slowly released.

According to the interim report, Evergrande has total assets of 2,098.5 billion yuan, operating income of 226.98 billion yuan, net profit of 27.06 billion yuan, and cash balance of 288 billion yuan. In the first half of the year, sales reached 281.8 billion yuan, and the value of goods sold in the second half of the year was about 800 billion. No one would worry that it would not achieve the goal of 600 billion yuan for the whole year.

Hengda is one of the earliest heads to actively control the growth of scale. In terms of its total reserves, it is no problem to accelerate now. Evergrande currently has a land reserve of 319 million square meters. The average floor price is only 1639 yuan / square meter. In addition, the old construction project that has not been included in the land reserve has a planned construction area of ​​70.12 million square meters, and the total saleable value is about 5 trillion. .

But you can see that last year’s sales were 551.3 billion, and this year’s mission is only 600 billion, an increase of about 10%. It must be quick to speed up at any time, but it is not in a hurry, not only does it ensure that it does not fall behind (and is not likely to fall behind), nor does it contend for it, giving the outside world a calm and relaxed rhythm.

Because Evergrande has long been “not here.” It focuses on the new track, where it is the main battlefield of its stage.

Yes, it’s a new energy car. The China Daily once again reiterated that Evergrande will strive to become the world’s largest and most powerful new energy vehicle group in three to five years.