Your boyfriend may use beauty when you don’t know.
Men are gaining more and more attention from beauty brands with amazing purchasing power and a heart that wants to be beautiful.
According to the fashion business news, beauty chain retailer Sephora held a 2019 autumn and winter global beauty trend and exclusive new product launch conference in Beijing on Wednesday. The first men’s makeup series launched by Sephora’s own brand became a highlight. One, covering BB cream, plain cream, concealer stick, eye shadow pen, eyebrow cream and lipstick, is priced between 99 yuan and 209 yuan.
Sephoran’s move is clearly in line with the trend of the times. MMUK, the largest male makeup brand in Europe, said that in 2017, the global men’s beauty scale reached 400 billion yuan, and by 2023, this figure may be expanded to 540 billion.
In China, the social data of the marketing data platform AdMaster also shows that the volume of Q1 men’s beauty in 2018 increased by 61% compared with Q4 in 2017, and the growth was extremely significant.
It is undeniable that in the past few years, male makeup has gradually migrated from life to life in the specific occasions of photo studios and stages. This change comes from the aesthetic changes of the younger generation of consumers. From Korean drama to Korean group, the image of “Ouba” exquisite makeup is more and more recognized.
The growing equality of gender rights has prompted more men to start experimenting with the exclusive-beauty of women.
Internet social new media plays an important role in spreading men’s beauty. In 2018, the number of platform notes related to Xiaohongshu men’s beauty has increased by more than 300% year-on-year, and the number of men’s beauty topics has increased over the same period of last year. 800%.
Sephoran is not the first brand to introduce men’s beauty. Chanel launched the men’s cosmetics series Boy de Chanel last year, including four color liquid foundations, matte moisturizing lipstick and four color numbers. The eyebrow pencil, L’Oreal Group has the five men’s brands of L’Oreal Men, Biotherm, Keyan, Kelly and HOUSE 99.
L’Oreal China CEO Splatter said that in the Chinese market, the new brand HOUSE 99 will complement the other men’s brands in the group. In the future, the brand portfolio of men’s grooming will continue to be improved beyond the top five brands. To meet the increasing needs of consumers.
More and more men are becoming treasures of beauty and makeup, Li Jiaqi becomes a “lipe brother”, let you “oh my god” in minutes; Zhang Yixing endorses Mac, the same paragraph sells out of stock;The “310 Mars Red” limited lipstick that Yu and Estee Lauder collaborate is even more popular than the “big cousin color.”
Ken is worthy of the face, is the standard for exquisite men, and the big names also realize that men love “face” more than before.