Wanda Group will have the global marketing power of the men’s basketball team in 2023, 2027 and 2031.

On the morning of August 31, Wanda Group and FIBA ​​signed a strategic cooperation agreement in Beijing, Wanda Group became the FIBA ​​2019 Global business partner to 2031. This is the second long-term strategic cooperation between the two parties after Wanda Group became the exclusive global business development partner of FIBA ​​in 2016.

As the global partner of FIBA ​​and the top sponsor of FIBA, Wanda Group will have the men’s basketball World Cup in 2023, 2027 and 2031, as well as the next three women’s basketball World Cups, Asia, Europe and America. Basketball Intercontinental Cup, Youth Basketball World Cup and other events for global marketing power. Wanda Group will also host FIBA’s World Club Cup and Asian Club Cup events for a long time.

International Basketball Association and Wanda Group signed a strategic cooperation agreement

Wanda Group became the exclusive global business development partner of FIBA ​​in 2016, and has exclusive commercial development rights for global sponsorship, franchise sales and marketing of top events such as the FIBA ​​World Cup sponsored by FIBA ​​from 2016 to 2033. . The 2019 Basketball World Cup is the largest international basketball event ever. There are 32 national teams participating in the competition. It is also the first time in the basketball World Cup in China. This year, Wanda Sports Company provides brand, marketing, event reception, on-site operation and marketing partners. Support and other full-service.

Wanda Sports is the world’s largest listed sports company. It is the world’s or exclusive business partner of more than a dozen world sports organizations such as FIFA, FIBA, and International Ice Federation. Especially football, basketball and ice are the most Wanda Sports. Core industry resources. Wanda Sports has successfully held a number of world-class and unique sports events in China, including its IRONMAN Triathlon China Series and the China Cup International Football Championships, using its influence in the global sports industry and its unique event brand. Ring Guangxi “Road Bike World Tour, World Badminton Tour Finals Finals, etc.

A group of international events such as ice and snow, cars and motorcycles will be launched in 2020. These events have filled many gaps in Chinese sports and greatly promoted the comprehensive development of China’s sports industry.