Now there is a saying that “the traffic dividend has disappeared,” but the number of netizens is growing.
China Internet Network Information Center (CNNIC) released the 44th “China Internet Development Status According to the statistical report , as of June 2019, the number of Internet users in China reached 854 million, an increase of 25.08 million from the end of last year, and the Internet penetration rate increased to 61.2%.
More than 73.7% of netizens are urban residents, and non-netizens still have 541 million, mainly in rural areas, with a proportion of more than 60%, limiting their access to the Internet.The reason is the lack of internet skills and lack of education. Of course, a small part is due to being too young or too old. From another perspective, there is still a great potential for development in rural areas. Finding users from sinking markets has long been a consensus among manufacturers.
Young people are still the main force in the online world. The proportion of 10-39 years old is 65.1%, of which 20-29 years old is the highest, 24.9%, and the proportion of 50-year-old Internet users has also increased to 13.6%. Vendors have been playing the “silver hair” idea.
The proportion of Internet users using mobile phones is as high as 99.1%. It can be seen that smartphones play a huge role in the popularity of the Internet. The popularity of Internet traffic packages and unlimited traffic packages also indicates that people have a large demand for mobile Internet access. According to the report, the average monthly mobile phone traffic of Chinese users is as high as 7.2G. Although the network speed has not yet reached the forefront of the world, the use of traffic has been 1.2 times the global average.
This 7.2G must have contributed a lot to video and social applications such as Vibrato, WeChat, and recently Aurora Big Data Report shows that Tencent and headline applications account for more than half of the total user usage. CNNIC’s report also indicates that China’s online video users have reached 759 million.
Advances in network infrastructure have clearly brought room for the development of rich media content on the Internet. The immersive experience brought by information flow has further deprived people of their attention. In the first half of 2019, Chinese netizens went online every week. The duration is 27.9 hours. That is to say, people spend almost 4 hours a day on mobile phones and computers. Communication applications, network video and short video become the top three killers. The occupation time is 14.5%, 13.4% and 11.5% respectively. .
In the statistics of the number of installed applications per capita, CNNIC received the largest number of Internet users aged 15-19, up to 66, followed by 20-29, 54 and 60 or more. It is not much different from the data of 56 applications installed by netizens in China recently published by Aurora Big Data.
Search engine usage has been stable between 81% and 83% for several years, butThe number has been growing. As of June, its size reached 695 million, but the growth of search engine advertising business continued to decline. The growth rate of Baidu and Sogou related revenues fell from double digits to single digits. At the same time, the word The festival beats also launched the search business, which brought greater challenges to the first two.
The title map is from: Unsplash