New ideas for film announcements
Editor’s note: This article is from WeChat public account “filming together” (ID: yiqipaidianying), author / Lu Shiming.
From the evening of August 30th, a “ZAO-face-to-face” software quickly captured the rankings of friends and major social software. You can use the film and the abalone to describe this social app, which is hot. The degree and speed are far more crazy than all previous social apps.
This is a software that focuses on “changing face” and can “interact” with your idol star. Many netizens realize zero contact with actors in film and television works, without having to be in the mind and mind. “Intentional”, “ZAO” makes you a star in minutes.
There is no luck from the sky. According to the industry’s bottom, the software is planned and developed by Changsha Deep Convergence Network Technology Co., Ltd., which is a subsidiary of Hainan Yicai Technology Co., Ltd. Momo executives.
The impressions and concepts that have long been in the public between “Mo Mo APP” and the ZAO APP’s initial collection and specification of user information. The software was once regarded by most as “unsafe” and “dangerous” “, even the “new psoriasis” of the circle of friends.
But “ZAO-face-to-face play” is probably one of the best marketing methods for future Chinese movies.
Social software has security risks,Rational use is the key
“The current Apple store review is very strict, which is why many Android & Apple common software, Apple store is on the line a few days later, the average person can think of the problem, in fact, the programmer and Apple store review Engineers have long been a problem.”
Photographed sir specifically asked a senior software engineer, he said that a software is online, its difficultyNothing is simpler than a movie. If you want to see and participate in some of the game review process, he should be glad that his chosen career is a film director, not a software development and game designer.
We may wish to first look at the nature of human beings. The biggest difference between human beings and human beings is that human beings can use tools to benefit and profit. This is the key to people being the masters of the earth. .
The Kubrick classic film “2001 Space Roaming” tells us in a freehand montage language that, from the ancient humanoids, the bones of animals, to the modern and future spacecraft, the purpose of using tools is No change.
Therefore, the smart phone used by human beings is just another tool. The APP itself carries no problems. The problem is how to use and improve it.
Why did the United States still have no “ban on guns” after frequent shootings, because in their view, the enjoyment of rights is more important.
“It’s not guns and bullets that kill people, people who still kill people.”
The rational use of tools is something that everyone should seriously consider. In ancient times, we invented and used various “aggressive” devices. The original purpose was to hunt, but unfortunately we finally turned these devices into ” arms”.
The same is true in the current information age. Is it just that ZAO faces the security and privacy of software? In fact, all social software is faced with such risks, but there are fewer cases of directly adopting user facial information like ZAO.
In fact, the problems that ordinary netizens and the public can think of and consider, in the software development process, software engineers must be more complete and thoughtful than everyone thinks. Many problems are basically found and blocked in the “white box test” stage, not to mention the security measures of other software and mobile phones will also play a very good preventive role.
When everyone cares whether their avatar will be stolen and swiped, Alipay also replies to the “know” client and said that the AI face-changing software does not affect the use of Alipay’s face, nor will it The possibility of a stolen brush.
In fact, ZAO is not the first face-changing software, and it is not destined to be the last one. The public has long been affected by film and television works and some short video marketing, knowing that Apple, Ali and other Internet companies, each In the year of data security and anti-hacking investment is unimaginable, so there is no need to worry about security, not to mention the latest user agreement, ZAO software has been properly adjusted according to public requirements.
ZAO has obvious advantages and disadvantages,But it’s convenient and fast
With the coming of 5G, the spread of video & short video will become faster and more convenient, which will bring new challenges and opportunities to the promotion and distribution of future movies. The reason why the vibrato can become the best at present. The movie marketing method is convenient and fast to use, which is the reason why you can finally win the user.
In fact, before, the dissemination of movie information through social media has become a more common way and method, but in general, whether it is the public tweet or trailer link, the current opening rate is getting lower and lower, the most important The problem is that the public’s sense of participation is low.
But there is a difference between ZAO and these softwares. He can artificially let the audience and netizens voluntarily participate in it, and the color of this show is very strong. You must know that everyone can only use the method of vibrating & editing means to go with the star pseudo-interaction.
Imagine if you are incarnate and play with a scorpion, this is a huge attraction for the audience, especially like some upcoming movies that will allow the audience to participate and entertain themselves. This is just a matter of thinking before, it is difficult to achieve on your own.
However, this requires the filmmakers, propaganda parties, and issuers, including the actors themselves to have complete agreements and procedures to ensure the fairness of laws and regulations. In fact, the technology of the head is not uncommon for movies. In domestic film and television works. It is also very common, but it is rarely disclosed to ordinary viewers and netizens.
Obviously, the current “ZAO” library and available videos are not rich enough. This is also the problem that most APPs have to face during the initial establishment. How can it be quickly and easily converted and better and more convenient, let more Users are easy to use and easy to spread is the only way to achieve long-term development.
In the future, with the ease of use of the software, as well as the expansion of the platform and the possible deep cooperation with the film, only from the spread of the trailer, the practicality of ZAO can be directly passed through the external chain. The mode is more convenient, and the convenience of its broken circle makes other apps dwarf.
ZAO will change the marketing of the movie, Worry may just be awkward
A lot of people still worry that ZAO software is easy to be used by the “bad guys” to deceive the elderly. In fact, we should first be alert to those “healthcare medical devices” and “financial products” salesmen who are invincible. Reliability is very limited.
In fact, like many other social software, ZAO has been questioned by people in addition to privacy. This is also the problem that many social software has faced.
It goes without saying that using WeChat, QQ and other platforms to engage in pornography, including some online trading platforms (such as rumored red books and salted fish), as long as someone wants to go to the pool, there will always be some irregular behavior, which itself It is not the original intention and idea of the software, just worry about the harmfulness of ZAO, it is better to delete all social software.
In the past, most of our movie marketing methods were dominated by marketing and propaganda parties. The audience and fans were more passively accepted. The homogenization of information transmitted by everyone was very serious.
The intervention of vibrato is somewhat changing the status quo, but there are certain restrictions on the vibrato itself, including certain restrictions on the non-software users. There are certain barriers and thresholds for non-loyal users, even Some hotspots and stems are difficult for many users to understand.
But the new way of ZAO’s software communication is very interesting and low threshold. This is also related to the film’s production of materials (cum trailer), it is not unrelated to be accurate and direct, and the trailer material produced by the film is directly Being used, the effect is definitely better than the video that most people make themselves.
The more important point is that because of the better targeting, compared to the “shaking and laughing” video, “ZAO”