Lead or test water direct mode.
Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: Pan Lei.
Author | Pan Lei
Edit | Liang Chen
Lake a car or test the water in direct mode.
On September 3, the exclusive newsletter of the Future Auto Daily (ID: auto-time) showed that Geely’s Lectra car is recruiting the general manager of the direct 4S store nationwide, with a recruitment of up to 30 people.
The information from the third-party recruitment website indicates that the recruitment position is “General Manager of the Lectra Direct Store”, the number of recruits is 30, and the information issuer is certified as “Zhejiang Geely Holding Group Co., Ltd.”.
Future Auto Daily contacted a staff member responsible for recruitment. The other party confirmed that the recruiter is a Lectra, and the position is the general manager of the direct store, rather than the general manager of the affiliate dealer.
For the number of recruits of up to 30 people, the above recruitment staff said that “it is understandable that Lectra will open 30 directly operated stores nationwide”, and he also said that the position requires to be employed in mid-October.
On the recruitment of the general manager of the direct sales store posted on the third-party recruitment website, the future automobile daily newspaper contacted a person in charge of the leading public relations department. The other party said that it was not clear about the recruitment.
A variety of indications indicate that in the face of a weak market environment, Lectra may be advancing changes in car circulation in order to obtain more sales.
Public data shows that the sales volume of the first half of this year reached 55,877 units, a year-on-year increase of 20.8%, but the main model, the Lectra 01, fell more than 50% in June and July.
There is also some variation in the internationalization of Lectra. According to the previous plan, Lectra 2In 020, Volvo will produce and supply the European market at the Kent plant in Belgium. However, according to the latest statement of the vice president of the company, Wei Siwei, because the plant has no excess capacity, the company will be produced in China and then supplied to Europe.
For the direct store of Lectra, a Korean host manufacturer told the Future Auto Daily that if the direct store plan is completed, Lectra will be the first traditional OEM in the country to open a direct store. Focus on it.”
“The cost of opening a car store is particularly high, and it takes at least 500-100 million for 30 stores to open,” he said.
He also said that even if 30 people were successfully recruited in October, it is estimated that the self-operated store will open at the end of the year or next year.
Public reports show that as of the end of June this year, the number of dealers in Lectra has reached 260, and 69 are under construction, covering more than 230 cities in China.
At present, on the official website of the Lectra, there is no introduction about the direct store, and the development of the dealer is still the form of joining.
[I am Pan Lei, the author of the Future Auto Daily, focusing on the automotive industry and forward-looking technology, and are always welcome to exchange and provide news clues. WeChat A10010A123, please add a note name, company, position. 】
