2019 Summer Performance Report
Editor’s Note: This article is from WeChat public account “Rhinocers Entertainment” (ID: piaofangtoushijing), author of the meat dog, editor Park Fang.
“Lack of Explosion” is the most frequently used word in the summer market variety market evaluation.
It is true that compared with the movie and TV drama market, the variety market is indeed less shocking. The new program that ignited the topic is only a single seed in the summer of the band.
But from another perspective, this summer’s variety market is not dull.
“This! It is the street dance 2 “Man who does housework” has achieved a balanced development of word of mouth and market. From the perspectives of network popularity, topic production, and public discussion, “The third season of tomorrow’s son”, “China’s good voice 2019”, “Chinese new rap 2” is still a summer explosion. And “Extreme Youth”, “New Birthday”, “Chorus!” The emergence of new variety shows such as 300″ “A Band” is not only providing a broader imagination for the content and model upgrade of the entire domestic variety market, but also demonstrates the determination and ability of all major platforms and variety production companies to explore innovation.
It is worth mentioning that the rhinoceros has crossed the 11 variety companies behind this summer’s summer file and found that these companies have made different breakthroughs in different aspects than in the past.
Weizhong, wow wow, laughing fruit culture, burning small universe, breaking the “fire only” spell
The drama market has the law of “sequel to sequel”. The variety market also has the curse of “only one fire”. How to surpass yourself to meet the increasingly stringent aesthetic standards of the audience is the face of all “complex generations”. The first and most critical challenge.
This summer file, Weizhong Media, Wow Wow, Laughter Culture and Burning Small Universe have successfully completed this challenge.
As of now, Weizhong Media and Pengu Film and Television jointly produced the “Heart Signal 2” Douban score increased by 0.4 compared with the first quarter, and the “Talk Show 2” jointly produced by Xiaoguo Culture and Pengu Film and Television increased by 0.5. Wow Wow and Pengu Film and Television jointly produced “The 3rd Season of Tomorrow” set a double-data high for the three seasons of Douban scores and scoring numbers. The burning universe and Youku worked together to create the “Flower and Flowers 2” Douban score. In the first quarter, 4.3 points rose to 7.0.
In terms of network popularity, “Signal 2 of Heartbeat” and “Talk Show 2” did not lose the previous game. The former relied on the sweet love of the amateur guest idol drama to board the microblogging search many times. The latter relied on Pangbo, Zhang Boyang, Si Wen and other popular players have created a number of high-resonance golden sentences. While “Flower and Flower 2” reinvents word of mouth with various “high on the subject”, it also has a topic during the period.
Last, the third season of the Son of Tomorrow. The show has repeatedly appeared on the Cat Eye Variety’s hot list, and related topics have been posted on the hot list for 31 times. The cumulative discussion has broken through 100 million. The final day of the topic #明日之子终终##杨逾评论龙丹妮# respectively 560 million and 650 million readings were posted on Weibo.
Kenxun, Yuelian Power returns to the public,Sun and Moonlight “Basketball” re-glows
The popularity of “Fall in the Supermodel” series has made Yuelian Power a “new” in the variety market, but Cheng He also Xiao He, defeated Xiao He, “Supermodel” series made Yuelian Power also shackle its content production. direction. Despite the fact that Yuelian Power, who was aware of the problem, has actively tried other fields and participated in the production of other types of variety shows such as “Heroes of Entrepreneurship” and “We are”, but the response has been flat. The only one that broke the “Children of Tomorrow” is rarely known. Lian Power also participated in the production.
After “After Falling in Supermodel” was “final”, Yuelian Power launched the Chinese Wei Mi model in 2017, the reality show “Angel Road”, the word of mouth, the heat lost, after the first season broadcast no further The “Second Season of Crazy Wardrobe” launched in cooperation with Jiangsu Satellite TV in 2018 also did not arouse the splash, and the Douban score has not yet been released.
The reason why Yuelian Power has faded out of the public’s vision is that it has not made achievements. Kenxun Media, which focuses on sports variety, is because of the long-term “empty window.” From the end of July 2017, “The Second Season of the Champion” to the “Extreme Youth” co-produced with Yuelian Power, Kenxun Media has not launched any works for nearly two years.
Although, this episode of the skateboarding sports is really inferior to the 8.6 Douban high word of mouth, but compared to other summer niche circles, the program is still superb. Over 1.7 billion, the amount of discussion exceeded 9 million.
Tell the Sun and Moon Starlight Media.