Pet medical treatment seems to be taking the old road of private medical care, and even more than it is.

Pet Hospital Business: When a businessman wears a white coat

Text/Drinking Cup

Editor/阿海

Speak the key:

1. The pet hospital presents a diversified business situation, taking into account commodity sales and bathing beauty.

2, pet hospitals have huge investment costs: including medical equipment, medicines, staff salaries, and rent.

3. More than 70% of pet hospitals are in zero growth or loss.

4. The pet medical industry lacks the supervision of relevant departments, and the phenomenon of unreasonable charges is serious.

A morning that is needed by a pet dog

The shutter door “哗” opened from the inside.

This is 7:00 on Sunday morning. Huang Guowei, the owner of the private pet hospital, wore a big trousers. Before he even had time to wear it, he hurriedly opened the door of the clinic. He stared at the tooth flower and stood in front of the door in a position that made him feel comfortable.

According to the past, he usually opened the door after half an hour, but five minutes ago, he received a call, the other party was very anxious, saying that his pet dog spit all night, diarrhea not only, “feel fast No.”

The location of the pet hospital is not difficult to find. It is very convenient near the business district and can directly radiate to several surrounding residential areas.

A similar emergency often occurs. Huang Guowei has become accustomed to it. The frequency of pet visits is getting higher and higher, and he has come to the conclusion that “there are more and more people who can feel pets.”

Huang Guowei’s pet hospital has two floors, with an area of ​​less than 200 square meters. One entrance is the checkout counter. There is a large wealth tree on each side of the checkout counter. The back wall is written in bold black letters. Lovers, no pets; no believers, no medical pets.”

Going further, the style is abrupt, a sofa, a dining table and a wall-mounted TV. There are half a hot steamed dumplings on the table. At a glance, the bedroom, bathroom and kitchen have a panoramic view.

At the end of the first floor, Huang Guowei made a compartment with a glass wall. The cage was filled with various breeds of pet dogs and pet cats. When the strangers came in, they suddenly became a group.

Climb the stairs to the second floor, the smell of disinfectant water is blowingCome, the UV disinfection lamp exudes a faint blue light. The operating room, infusion room, treatment room, pharmacy, laboratory and X-ray room are all available, only to make people realize that this is a quite professional pet hospital.

This pet hospital is both a place where Huang Guowei works and is also his home. In addition, he also sells pets and pet supplies, pet matchmaking and pet grooming.

In fact, such pet hospitals are particularly representative throughout the industry.

According to public data, as of the end of July 2019, there were more than 23,000 pet hospitals in China, of which pet hospitals with certain professional standards and chain operations accounted for less than 10%, and more than 90% of pet hospitals were single. The store operates mainly in small and medium-sized areas, and the operating area is concentrated below 300 square meters.

In these small and medium-sized single pet hospitals, the role played is usually extremely diversified. In addition to the main business, it also considers selling pets and pet products, making medicated baths and making beauty for pets. The way of chaos is to make up for the predicament of low income. “There is no way, the market is not good, and it is impossible to earn money by treating pets alone.”

Pet Hospital is difficult to tear the label

The data reflects the conclusion that seems to be very different from Huang Guowei’s statement.

According to the “2019 China Pet Industry White Paper” (2018.11-2019.8), the per capita consumption of a single pet dog reached 6082 yuan, a year-on-year increase of 9%; the per capita consumption of a single pet cat was 4755 yuan, a year-on-year increase of 10.3. %.

In medical care, the average annual cost of pet dogs is 1557.2 yuan; the average annual cost of pet cats is 1446.1 yuan, of which vaccines and deworming account for the vast majority.

The annual growth rate of pets is considerable, and the growth of pets is not inferior. The data shows that the number of pets in urban areas nationwide reached 99.15 million in 2019, an increase of 8.4% year-on-year.

The size of the pet market has finally exceeded 200 billion levels, driven by the annual consumption of pets and the number of pets. The White Paper on China’s Pet Industry in 2019 shows that the overall consumption of the pet market has reached 202.4 billion yuan, an increase over 2018. 18.5%.

The Huajing Industrial Research Institute came to a conclusion after investigation: In 2019, the largest proportion of the pet market was pet food, which was 34%, and the market scale reached 68.82 billion yuan. Pet medical followed closely, accounting for 23%, and the market size was 46.55 billion yuan.

In contrast, pet care accounted for less than 20% of the pet market in 2018, with a market size of approximately 33.8 billion.

If you continue to segment the pet medical market, you can