The future of Wei Lai seems to be still foggy.
Editor’s note: This article is from WeChat public account “Zinc scale” (ID: znkedu) < /a>, author Li Shengrong, editor Li Qilin. The original title “”0 yuan down payment” to “0 yuan for electricity”, “Wei Lai” how to meet the future? 》
The new head of the car industry in 2019 is like a roller coaster ride. In the first half of the year, the sound of good market continued to enter the second half of the year. Since the official delivery of ES6, the funds are tight, the technology is not mature, the products are self-igniting, a large number of layoffs, sustained losses, and so on.
In the sound of singing, Wei has begun all kinds of “self-rescue actions.” On September 2, Weilai announced the launch of the 5-year zero down payment car purchase policy. This preferential policy is independent of the 3-year zero-rate limited time offer launched on September 1 and cannot be used in combination. According to media reports: “Zero down payment has been launched, and employees and the Shanghai area are currently trials.”
A few days ago, for the first owners of the ES8 and ES6 models, Weilai officially launched an unlimited number of lifetime “0 yuan exchange” service – for the current situation has not yet shaken off huge losses The construction of a large-scale free lifetime power station will undoubtedly bring greater cost pressure to Wei.
In fact, it is not only the problem of Weilai. The whole new energy vehicle entered the cold winter in the second half of 2019. The problem is that under the unresolved fundamental problems of all kinds of eyebrows, only the zero yuan down payment “, “0 interest to buy a car”, “0 yuan to change electricity”, can you see the future of “Wei Lai”?
Wei Lai ES8
A sharp knife on Weilai’s head
Almost everyone is unaware of the conclusion that the new forces of the car have arrived. This is not a good day, even if it is a head-to-head company.
The winter of Weilai has already appeared. At the beginning of this year, Weilai Automobile had set