“A new iPhone SE can at least help Apple ensure the security of its user base.

Editor’s note: This article is from Tencent Technology, reviewing the curriculum.

Foreign media: Apple will release a new low-cost iPhone next spring

It is well known that Apple’s smartphone business has fallen into a downturn. The slump in the first half of this year has fallen by around 20% to 30%, affecting Apple’s operating results. According to the latest news from foreign media, sources said that in the face of the decline in the share of the smartphone market, Apple plans to launch a lower-cost iPhone next spring to win customers in emerging markets and win back by Huawei and other competitors. Take the Chinese smartphone market share.

According to foreign media reports, this new model will be Apple’s first low-cost smartphone model since the launch of the iPhone SE in 2016. The iPhone SE starts at $399. Although the name and price of the new phone has not yet been determined, it is considered the latest generation of iPhone SE.

The Apple mobile phone business is facing a tough time as it decides to restore low-cost models. Apple reported that its iPhone shipments fell for the first time last year. According to a report by IDC, a US technology market research firm, this summer, it handed over the title of the world’s second-largest smartphone maker to Huawei.

IDC’s data shows that the US company suffered a decline in shipments for two consecutive quarters this year (a 30% drop in the first quarter and a 20% drop in the second quarter) and a decline in market share. IDC predicts that the global smartphone industry as a whole will face an annual decline for the third consecutive year in 2019.

The decline in Apple’s mobile phone sales is partly due to some of the variables in global trade and the high pricing of Apple’s own phones.

The iPhone iPhone XS Max is available at retail prices of $1,099. Apple CEO Tim Cook admitted in January that behind the weak sales in emerging markets, “price is a factor.”

In order to revive sales, Apple lowered the price of its flagship phone and launched a trade-in project. In the first half of this year, these projects accounted for nearly half of Apple’s revenue. Despite these incentives, during this period, Apple’s rapidly rising Huawei company took the world’s second-largest smartphone.The status of the manufacturer.

The new, cheaper iPhone may boost Apple’s sales next spring. On September 10th, Apple will hold an autumn conference to launch several new mobile phones this year. By the spring of next year, the sales momentum of these new mobile phones has declined, which is a good time for Apple to launch new mobile phones.

According to the data of Yuanda Investment Consulting Co., the sales volume of Apple’s first-generation iPhone SE model in 2016 was about 30 million units, and the sales volume was 10 million units from 2017 to 2018.

Jeff Pu, senior technology analyst at GF Securities, told foreign media: “If the new high-end iPhone does not perform well in the next few months, the lower-priced (new) iPhone SE may become the driving force for sales momentum in the first half of next year. .”

Two people familiar with the matter said that Apple increased the mass production of its latest flagship phone in the last two weeks of August. Since this year’s new mobile phone has almost no challenging new features, the production process is quite smooth.

However, two other sources said that the initial production of Apple’s new mobile phones this year was about 10% lower than the 80 million to 85 million in the same period in 2018. This is a conservative approach that reflects the global economic outlook. Uncertainty. But they added that if demand is strong, Apple may increase orders from foundries.

Three sources said that the size of the new low-cost mobile phone model next spring will be similar to the 4.7-inch iPhone 8 introduced in 2017. People familiar with the matter said that this model will share most of the same components with this year’s flagship model and will be equipped with a lower cost LCD screen, which will help Apple achieve a lower starting price, but this model The final pricing has not been finalized.

Apple plans to launch at least two flagship phones featuring high-end OLED (Organic Light Emitting Diode) displays next year.

Foreign media reported earlier that if China’s leading display manufacturer BOE Technology passed the certification of Apple and supplied OLED display to the company, Apple may also launch three OLED models (ie all new phones). Use the OLED screen).

OLED displays have become popular in recent years due to their bendability and better color contrast. However, the lower-priced iPhone launched next spring may be Apple’s only new phone that still uses the LCD screen.

Informed sources said that the Japanese monitor company that is in financial difficulties will be its main LCD screen supplier, and LG Display will also provide LCD screens for this low-priced model.

The cheaper iPhone is designed to help Apple gain a foothold in emerging markets, and it is well known that consumers in emerging markets are more price sensitive. The company may also compete with mid- to high-end smartphone makers such as Samsung Electronics, Huawei and Oppo.