The rise and fall of the love bee is a different model for the former warehouses, convenience stores, platform homes, or community group purchases, and the “posterants” who are lingering in the retail industry, because this is some retail Enterprises are facing and experiencing.
Editor’s note: This article is from WeChat public account “Soul Beast” (ID: lingshouke)< /a>, the author is ten miles.
Love fresh bee has received $120 million in financing a year, and has burned 1 billion a year. Perhaps the O2O career of the fresh bee has verified the importance of the times and background to a company. Sex.
Seeing him as a tall building, he saw his banquet, and he saw his building collapsed.
Maybe this is the feeling of ebb and flow of many people who have experienced the fresh e-commerce business. Now it is more appropriate to put it on the bee that has been passed down.
September 3, according to the three-character financial report, Ai Xian bee has moved out of the original office space, and the love bee APP has been removed from the major app stores such as Apple and Xiaomi, suspected to be out of service, and at the same time, The owner of Shaoxin Fresh Bee Shop has also received a formal notice of suspension.
This community convenience store that once set off the O2O wave is putting an end to himself.
In the second half of 2014, the emergence of the love bee negated the O2O business of fresh e-commerce to a certain extent. After experiencing financing, expansion, and layoffs, the love bee opened the “self-help”.
Love Fresh Bee Its model has developed into a prevailing pre-storage model. It has also been forced to shift to the retail business from the positioning of Internet convenience stores. It has once embraced the thighs of the US Mission and China Merchants Huimin. It has also interspersed with community group purchases and B-side business, only for Returning to the “banquet” period, but unfortunately ended up with regret.
Love fresh bee once workedI got $120 million in investment a year, and I burned $1 billion a year. Perhaps the “career” of the beekeeping is verifying the importance of the times and background to a company.
Now, looking back, the rise and fall of the love bee is a different pattern for the previous positions, convenience stores, platform homes, or community group purchases, and the prevention of the “posterants” in the retail industry. Needle, because this is what some retail companies are facing and experiencing.
1
Aibei is born in a platform mode. It integrates a nearby one-kilometer convenience store and a small supermarket to enter the Aibei platform. After the consumer places an order, the self-built distribution team or store staff will deliver the goods to the door. .
From the second half of 2014 to 2016, the O2O business, which is convenient for the Aibei community, is popular in the Beijing market and even the whole country. In the same year, it completed the A round of financing of 20 million US dollars, led by Sequoia Capital. In the second year, Ai Xian bee completed two rounds of financing in B and C, and then opened the road of crazy expansion.
Because of the pattern adopted by the fresh bee Light, the advantages of expansion are very obvious, there is no pressure on rent, inventory, etc., through the sharing of refrigerators and inventory in the convenience store of the community, and even the distribution is carried out by the staff of the store, which has expanded more than a dozen cities and nearly 10,000 convenience stores.
And now, looking back at the business model of the love bee, it is still remarkable.
First of all, the love bee is positioned as “the one-hour speed convenience store on the palm”, and the key points are drawn. “Handheld” is the same as the mobile terminal. “One hour” is the standard for delivery service, and “convenience store” is also Love the freshest bee “closed” after the first retail vent.
Overall, the love bee is in line with the retail industry trend from the positioning or the entry point, at least in line with the two core of the new retail “distance from far to near, time from long to short”.
But it is such a perfect hand The card is smashed by the love bee under the combined influence of capital and weak control of the terminal and difficult control of the customer experience.
Ai Xian Bee integrates community convenience stores in a platform mode. Although it can avoid platform risks and capital investment, it also increases the uncontrollability of services. There are not many in-store staff in the community convenience store and husband and wife shop. Once the order quantity in the store is too much, the distribution and service will not be able to keep up, which will inevitably affect the user experience and brand image.