In the first half of 2019, the overseas mobile market is still exploring in the blue ocean user groups and emerging markets, while the user traffic in mature markets has not yet peaked.
Editor’s note: This article is from WeChat public account “TouchPal Big Data” (ID: bigdata_touchpal ), author of the TouchPal Big Data Institute.
Foreword
In the first half of 2019, the overseas mobile market is still exploring in the blue ocean user groups and emerging markets, while the user traffic in mature markets has not yet peaked. For the developers of the sea, There are still potential opportunities in the vertical market and vertical sectors. The development of network and smartphone performance also allows mobile phones to develop into a variety of functions, such as entertainment devices, photographic devices, and payment devices, in addition to communication tools. Since most users have a greater demand for entertainment functions, changes in entertainment formats such as live broadcasts, short videos, games, etc. will lead to the transfer of user interests. Based on this, TouchPal (NYSE: CTK) Big Data Research Institute launched data reports based on various industries and hot market conditions in overseas markets.
Note: Based on statistical fairness, the products of TouchPal will not be included in the statistics.
Market Opportunities for Overseas Users
Consumer Entertainment Blue Ocean in Women’s Market
With the development of the economy, the voice of women’s voice has gradually increased, and the vertical application activity rate of some women who have a good demand and a high willingness to consume has increased. In addition to gender-invariant applications, they also have special preferences in women’s health, parenting, beauty fashion, vertical e-commerce and other applications, and the increase in income of such applications illustrates women’s rising spending power. Women tend to use longer when using apps, which is also related to their favorite content, and the longer the entertainment time tends to be.
In the first half of the year, fashion, luxury goods, beauty and other e-commerce open times have risen, and India is still the blue ocean market with potential, mobile Internet and women’s e-commerce still have further penetration in the local female group. opportunity.
Content opportunities for overseas products
The fragmentation time is further occupied by smartphones, and financial payments are for e-commerce empowerment
Traffic has not yet reached the top for more content-based app opportunities, From the average weekly usage of most industry applications, the usage time of most industries has increased, indicating mobile phones It takes up more users’ fragmentation time, and more diverse content helps users stay on the app.
Mobile payment is a major infrastructure to determine the dataization of a certain industry under the ground. As online payment becomes easier, users’ willingness to pay will be greatly enhanced, thus benefiting developers. In the first half of 2019, the mobile phone banking, mobile payment and other financial applications in some emerging markets have increased significantly, especially in Southeast Asia and Eastern Europe, where mobile applications are being paid by mobile , online banking and other application empowerment, giving developers more opportunities in internal payment and application realization.
Entertainment trend is gradually highlighted
Game and short videos continue to grow and lifecycles continue to grow
And the fact that mobile phones have gradually turned into entertainment tools is also a clear trend in the past six months. The popularity of short videos in the world is still not weakening, the usage time is further extended, and the declaration period of the game’s head application is also extended, especially for some heavy games. Lightweight games are growing fast and getting customers fast, which is a means for developers to effectively acquire users. With the coverage and sinking of short videos, this trend will continue throughout the world.
Changes to the sea area and industry
Deeply cultivate Southeast Asia’s development content and entertainment industry
In the first half of the year, developers have been cautious and have not made large-scale expansions, but continue to go to the potential industries and vertical industries. The video and game industries are still the hotspots for developers to choose from. The Chinese developers in this field have rich experience and have successfully transplanted their successful experiences in other regions of China or overseas to newly opened areas and achieved low cost performance. success. In Southeast Asia, because of the close proximity of culture to China, there are many young people with strong learning ability, which has become the preferred area for such applications.
Edit: Yunhao@出海
