The first smartphone, the Smartisan T1, has been accompanied by hammer technology. At that time, the founder Luo Yonghao also took the label of the network red, English teacher, and comic actor. The mobile phone that he made across the border caused a lot of sensation. However, according to media reports at the time, poor quality control, poor configuration, coupled with serious shortage of production capacity missed the best sales opportunity and did not grasp the 4G market, resulting in T1 annual sales of only 250,000, only half of the expected .
According to the data disclosed by Tianyue, from 2012 to 2016, Hammer Technology’s financing amount is less than 1 billion, and the financial report shows that the hammer technology loss in 2016 has reached 427 million. In 2017, Hammer Technology won the 600 million investment rescue from Dongfang Guangyi, and then created the more popular nut Pro2, which seems to have improved. However, less than a year later, on May 15, 2018, Luo Yonghao and his 3C career suffered from Waterloo.
Today, the Hammer Technology Conference was held at the Bird’s Nest Stadium, but after the launch, Hammertech launched two new products that were cold in the market. “We even have a hard time finding positive comments about TNT online,” Luo Yonghao said. Eventually the “nut TNT workstation” was difficult to produce. At the same time, the nut R1 did not repeat the success of the Pro 2, and soon after the release, it encountered a number of friends to configure similar products with lower prices. After that, the break of funds, the massive layoffs, and the choice of life and death became the key words of Hammer Technology in the media reports.
Why is Luo Yonghao and his hammer mobile phone blocked? This may be the reason for finding out from the entire mobile phone market. The 2018 of Nut R1 is the oligarchy of the Chinese smartphone market. According to the report of the domestic smart phone market released by the research institute MobData Research Institute in the third quarter of 2018, the domestic mobile phone market share is still ranked first in the market, and the market share is as high as 21.6%. The second to fifth are Huawei and oppo respectively. , vivo and millet, the top five accounted for 80.5% of the market share, the market share is almost divided.
Since December 26, 2018, Luo Yonghao has successively withdrawn from the legal representatives of several subsidiaries of Hammer, but the legal representative of Hammer Technology (Beijing) Co., Ltd. is still Luo Yonghao. Since the beginning of this year, the market has continuously heard rumors and speculation that Hammer Technology was acquired. Will the hammer push a new phone? Until May 16, Luo Yonghao said on Weibo that he would continue to make mobile phones. “It just takes a little time.”
It’s not a big problem with the hammer phone. There are other hot products available in the old Luo
Although the hammer mobile phone has gradually declined, it has not prevented Luo Yonghao from going further and further on the road of other products. According to Tianyue data, there are currently 41 companies in Luo Yonghao, including R&D humidifiers, air purifiers, Bluetooth speakers, mobile power supplies,Self-timer, sweater, sports shoes, trolley case, and other products.
The dramatic experience of the hammer technology is also reflected in Luo Yonghao himself. According to public information, before the establishment of Hammer Technology, Luo Yonghao sold herbs, dried barbecues, operated wholesale markets, conducted English training classes, and also made websites. These experiences made him inspirational in the eyes of some fans. From New Oriental, Niubi.com to Hammer Mobile, Luo Yonghao has been appearing in the public in different capacities after entrepreneurship, speeches and books.
So, even if both TNT and Nut R1 lost in 2018, Luo Yonghao did not admit his failure. At the autumn new product launch on August 20, 2018, Luo Yonghao also launched a new social software – bullet text (later renamed “chat treasure”). Bullet SMS was once the first in the App Store free list. But the good times are not long. In September, the download volume dropped significantly, and the App Store ranking dropped from the first place to 1,000.
At the end of 2018, Luo Yonghao still did not give up, and went further and further. At the press conference on November 6, Luo Yonghao learned from Xiaomi’s ecological chain and launched three products: a humidifier with a price of 1999 yuan, a smart sound with a price of 899 yuan, and a chassis with a price of 1999 yuan. Why do you make smart speaker and suitcase series? Luo Yonghao said frankly, “The reason why new products such as bags and bags are introduced is to make friends while making money. To make a mobile phone without making money is to make a friend.”
On January 15th, 2019, software developers quickly held the 2019 conference in Beijing. The speaker of the conference, Luo Yonghao, officially announced that the bullet SMS 1.0 was renamed chat. Chat Bao is considered by the industry to be “the opportunity for Lao Luo to turn over.” However, after a month of chat on the line, there was a major bug. On March 6, according to media reports, the chat treasure team announced the dissolution on the afternoon of March 5, the original team of about 200 people, “only retain 20 or 30 people”, or will return to Hammer Technology.
There is no end here. Luo Yonghao, who will not give up and is good at hotspots, naturally has not let go of the e-cigarettes that are in the investment climate this year. In April, Luo Yonghao joined the electronic cigarette brand Xiaoye, founded by Peng Jinzhou, the former president of Hammer Technology, as co-founder and officially entered the electronic cigarette track. On the recent financing of Ono BP, there is still a photo of Luo Yonghao’s smile, saying that he has “top industrial design, market camp”.