After the flower buds made a lot of money for the ant gold suit, everyone seems to see the profitability of the consumer finance sector. Only the threshold in this field is relatively high, not the giants may not be able to play. Moreover, not every giant has the courage to fight with Ali.
After the flower buds made a lot of money for the ant gold suit, everyone seems to see the profitability of the consumer finance sector. Only the threshold in this field is relatively high, not the giants may not be able to play. Moreover, not every giant has the courage to fight with Ali.
But the US group seems to have been on the opposite side of Ali. In the field of take-away, it is almost a US group and hungry. As the leader platform in the field of life service, the US group wants to continue to develop deeply, and has to expand more business sectors, which will certainly touch more of Ali’s interests. In the near future, the two may start a battle in the consumer finance field.
Recently, the US group launched a “pay” service to meet the needs of users for small-sum consumer loans and installment. It is a new type of credit payment. The target is the Alipay ant.
This kind of “US group paying”, which is very similar to Alipay ants, in terms of appearance and service nature, may become a powerful opponent of Alipay ant flower buds on the basis of the huge scale of the US group.
Just, in the face of the ant flower bud, which has been deeply cultivated for many years in the field of credit payment, this ant gold service with the national APP Alipay backing up, can the US group pay for its position?
The ant spends 3.4 billion yuan in the year, and what will the US group “pay”?
One mobile payment, the first thing that people think of is Alipay. As a domestic mobile payment “one brother”, Alipay has more than 1 billion global users, and China accounts for 700 million, with a considerable user scale. Now, after the popularity of mobile payments, most consumers have developed the habit of going out without cash.
In addition to offline shopping payments, we generally use Alipay when shopping at Taobao or Tmall. Alipay itself, in the process of constantly updating and improving, has also introduced a lot of new things, not limited to mobile payment functions. For example, the ant flower bud, which already has 300 million users, has been loved by many young consumers.
Under the prevalence of consumption and the increasing prevalence of installment loans, ant flower buds cater to the consumer concept of “buy early and enjoy early”, for some luxury items that are temporarily incapable of purchasing, such as mobile phones and shoes. , bags, etc., many people choose to use the flower staging.
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