Car companies are exploring downstream.
It was learned that Weilai Auto announced the launch of “Yuxiang members“, 30 days is a subscription period, each subscription is 13,800 yuan, membership service includes a 30-day subscription period with a branded ES8, 30-day NIO Service, 30-day NIO Power service, subscription benefits and Fellow follow-up service. After the experience is over, users can purchase up to 10,000 yuan in subscriptions for any model of Weilai. Membership activities are launched in 22 cities including Shanghai and Hangzhou.
The focus of the event: Linked to a series of ecological services from Weilai’s charging, post-service and Weilai Center, the business model of car rental was piloted, and the ES8 model was used for the event.
Before, Li Bin in an interview It is blunt, “100% of Wei’s own car will not enter the operating market, but to create a car with the move, travel is another business, just use the car as a means of transportation.”
But this year, due to the general decline in the market, the profit margin is low, and Wei has not escaped the “true incense law” – this 30-day paid subscription is also used to test the user demand of the car rental business. It is also possible that the future will be included in the eco-layout of Weilai.
It’s not just Weilai. In order to alleviate the pressure on stocks and increase profits, auto companies are almost all extending downstream of the auto industry chain, with the direction of second-hand car recycling certification, post-service and behavior.
The used car recycling certification, the new car in the Weimar and the old Jaguar Land Rover has been trying, after the service, Tesla has also launched the corresponding insurance services. In travel, the main direction of car companies includes B2C networkCars, leasing, logistics, etc., due to the large market demand for travel, the industry barriers are relatively low, and it has always been the main attempt of car companies. At present, some of Huaxia’s Huaxia travel businesses have achieved profitability. Shenzhen Automobile Co., Ltd. has also achieved profitability in Shanghai and Shenzhen.
In the new car camp, Wei’s calculations are slow. Weima has previously launched the travel platform “ie, passengers”, which has cut into the field of travel rental and time-sharing; In May this year, Xiaopeng also launched online in Guangzhou. The car brand “have a trip” and It is planned to invest more than 2,000 customized models of Xiaopeng G3 in the city at the end of this year for the network car service.
The biggest problem with car rental is the efficiency of the transfer and the cost of the car site for heavy assets. For Weilai, the car source and the storefront already have it. The lease may have a natural advantage, but the final game has not yet been determined.
In addition, the driving, car, and car maintenance are all around the ES8. It can be seen that one of the goals of the member activity is to to sell the ES8.
The ES8 has been on the market for a year, and it has been affected by the battery incident. In addition, Weilai has also launched a more cost-effective ES6, ES8 or has lost Sales advantage. The sales data for August is not yet known. In July, the delivery volume of ES8 was only 164, down 67% year-on-year. At the peak, the sales volume of this car was 3,318. The enthusiasm of users to buy is lower than the peak fever, it is difficult to say whether they are willing to spend more than 10,000 to experience.