The building will be tilted and the wind and rain will come.
Editor’s note: This article is from WeChat public account Zinc Finance (ID:xincaijing), the author Ma Cheng He Xingying Zhong Wei.
The atmosphere is faint from the beginning of the year.
Netease koala employee Zhang Tong found that from the New Year to the present, the flow of personnel has obviously accelerated. “Basically, the people I have contacted have left. In the internal system, the heads of many contacts have turned gray.
Zhang Tong did not mind at the time. Until August 13th, a number of media outlets broke out that Ali was negotiating to acquire Netease Koala. After the transaction was completed, NetEase Koala will integrate with Tmall International.
After the news came out, although the internal work is still normal, there have been many discussions. “There was no immediate rumor inside, so everyone will have doubts. If it is fake, why don’t you blame it? Let everyone guess.” Zhang Tong recalls that some senior executives may have known this at the beginning of the year, but so far. No specific employee placement plan has been given.
816 years of big promotion, Netease koala employees as many years as they have been working day and night. On the day of 816, they collectively wore the black compassion of the koala logo, and they shuttled through Netease’s building. When they appeared in the Netease canteen in groups, “it looked very sad.” A Netease koala employee told Zinc Finance .
Since August, the details of this acquisition have been exposed. On August 20th, some media revealed that Netease founder and CEO Ding Lei denied the acquisition.
On September 4th, some media quoted the core person close to the transaction, this week the acquisition will be completed, the transaction amount is about 2 billion US dollars, Netease koala will be included in the Tmall Import and Export Division, the brand is not change. Tmall International will send no less than ten management, and Liu Yiman, the head of Tmall International Commodity Center, will become the CEO.
For the above news, Zinc Finance verified the Netease koala, and the other party responded: no comments will be submitted.
Although Ali and Netease Koala have not responded, but the chips are already on the table.
Since its inception in 2015, NetEase Koala has been at the forefront of cross-border e-commerce. According to the data of China’s cross-border e-commerce market research report published in the first half of 2019, in the first half of 2019, Netease Koala, Tmall International and Haishu Global were 27.7% and 25.1% respectively. 13.3%.
Once the acquisition of Ali is completed, plus the market share of Tmall International, it is equivalent to half of the cross-border e-commerce.
At the other end of the negotiating table, the prospects for Netease’s e-commerce business are not clear. networkIn the early days, Yikaola made a reputation by “authentic low price”, the profit margin was compressed, and the latter concentrated on “global direct mining + self-operating”. The company faced huge cost pressures at both ends of the supply chain and warehouse logistics.
On August 8 this year, NetEase’s Q2 financial report showed that the net income of e-commerce business was 5.247 billion yuan, up 20.2% year-on-year, the lowest since Netease’s e-commerce business revenue report was single. Speed up.
As the most important core competitiveness of Netease Koala, it is also a genuine product that NetEase Koala has been focusing on, and it has been repeatedly questioned in the past year. Whether it is from brand influence or growth rate, at this stage, NetEase koala is facing a big test.
The building will be tilted
In Hangzhou, most people who want to join the Internet industry have two best choices: Alibaba and Netease.
Zhang Tong chose NetEase. “Many young people prefer the style of NetEase.”
After joining the Netease Koala in 2017, Zhang Tong felt that the internal working atmosphere was very good. Ding Lei was a heavy user of the NetEase Koala APP. Although Ding Lei is rarely seen in the usual business, Ding Lei’s suggestion for modification can often be seen in the business group. “Refining to every page design, he often communicates through Zhang Yi, CEO of Netease Koala, but we all know that this is big. The boss’s opinion will speed up the optimization.”
Netease founder and CEO Ding Lei
Despite the frequent flow of personnel during the past six months, he did not think about the “acquisition”. He is very familiar with the company’s personnel adjustment and layoffs. “In the past year, the koala layoffs were controlled within a reasonable range. At the beginning of this year, there were more than ten people, but last year the education product line experienced a round of adjustments, including before. The taste of the center, the layoffs are very strong, a friend and I came in to Netease, went to the taste of the center, was cut off in this wave.”
On August 13, when Zhang Tong returned to work overtime, his roommate told him that the koala was about to be acquired, and he felt incredible.
“Even if the high-level has no confidence in the e-commerce, it will not sell so quickly, at least do business adjustments, or wait another two years to sell it.” Zhang Tong mentioned.
Until now, he has not heard any news inside. “The rumors may be more from the high level of Ali. There are some veins. After the financial and other reports, we all feel that this It should be true.”
This became one of the main topics discussed by Zhang Tong and colleagues privately.