Facebook also wants to develop “dating” gameplay.
Editor’s note: This article is from interface, author Lin Beichen.
On the evening of September 5, according to the United StatesTechCrunch reports, Facebook dating has been officially launched in the United States as a feature tag within Facebook for adult users over the age of 18.
This is not the first time for “Facebook Dating” for the public. At last year’s developer conference, Facebook announced the trial of this feature. After nearly a year of testing in Colombia, this feature was recently launched in the United States.
From the gameplay, users over the age of 18 can create a self-introduction page in addition to their personal Facebook profile, and use these materials to find dating objects from friends or friends of friends. This feature also supports appointments outside the user’s current network, and the system automatically matches the appointments based on user preferences.
It is worth mentioning that this feature can pull users away from the current network. If the user sets “Do not see common friends” when they are initially used, the objects matched by the system will not have anything in common with you. Friends, Facebook claims that this is “another level of protection” for users.
“Facebook Dating” is also equipped with a secret love feature, which allows users to express their affection to up to 9 Facebook or Instagram users; only when two users like each other for “the secret love”, The system will send a notification to both parties.
This feature does not make people think of dating software Tinder and Hinge. The function that allows users to like strangers seems to be divorced from Facebook’s past development of acquaintances. For the company, the most important innovation is to connect Instragram users. Into “Facebook Dating”, you can integrate two apps.
Like Facebook’s social features, “Facebook Dating” is free to users, but does not include online advertising or purchases within the app.
Facebook claims that users’ introductions and personal interests are created within this feature.The information is not applied to the information stream, and the personal preferences revealed in this gameplay are only open to users who also join Facebook Dating.
However, TechCrunch expressed doubts about this. In the past information disclosure case, Facebook obtained the part of the user statement that “will not get”. TechCrunch said that Facebook’s approach to labeling another is quite “deaf”, and information protection for this new feature. It is also worrying.
Facebook is currently facing anti-monopoly investigations by the US government. US congressmen and public opinion have asked for a spin-off of Facebook. They believe that the company has too much consumer privacy data, and this Facebook layout appointment function, or In order to integrate the existing Facebook users and Instagram under the pressure of anti-monopoly investigation.
At present, “Facebook Dating” includes Brazil, Canada, Chile, Colombia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, Philippines, Singapore, Suriname, Thailand, Uruguay and Vietnam, including the United States. Many countries and regions are online. The spokesperson revealed that the service will enter the European market early next year.