Starbuck, which created the “third space” culture, plans to open a store that offers only take-away coffee in Manhattan, New York.
This store format may not seem novelty to domestic consumers. Most of the stores in the Internet coffee brand that are bundled with Starbucks are adopting the self-raising mode. Starbucks China also launched some time ago. Online, go to the store to get the service “Broken Starbucks Now”, this time Starbucks plans to copy the successful products tested in the Chinese market to the United States.
▲ Image from: Starbucks China
Starbucks CEO Kevin Johnson told Bloomberg that the New York store will open this fall, and the store is still under renovation. Starbucks may also extend such stores to Boston, Los Angeles, Chicago, Seattle, etc. city.
As early as a few years ago, Starbucks also tried mobile phone orders in the United States, but the effect was counterproductive. Too many customers chose to place their mobile phones in advance, which led to queues after the store. Not only did they save time, but other stores. Customers are also affected, but