Bandai entered the gas toy market in 1977 and has been in business for 42 years. Its gashapon machine placed 360,000 units in Japan, and the toy toy sold 3.566 billion.
Editor’s note: This article is from WeChat public account “Sanwen Entertainment” (ID: hi3wyu ), author Wind.
Sans Entertainment at In the article “The Japanese Toy-Scissor Toys Market”, Japan’s gashapon market reached 31.9 billion yen in 2017, and in this market, Bandai has the largest share.
In addition, Bandai is one of the first manufacturers in Japan to enter the gashapon market. It is not only a gashapon machine but also a toy toy.
Byday has entered the gas toy market since 1977 and has been in business for 42 years. Its gashapon machine placed 360,000 units in Japan, and the toy toy sold 3.566 billion.
It can be said that watching the development of the toy of the generation of the toy is the equivalent of reading the history of the Japanese toy.
Next, we continue to talk about the toy, and see how Bandai has made the toy business bigger.
01 About 360,000 sets of gashapon machines, more than half of the market share
In 1965, the Penny Chamber of Commerce introduced the gashapon machine to Japan, and then Bandai entered the toy market in 1977. At that time, the mainstream price of the gashapon was 20 yen, but Bandai introduced a twisting machine that twisted 100 yen for one time. In order to distinguish it from other brands, Bandai named his toy toy “GASHAPON”.
But it’s good to know what kind of products are sold in Bandai. In addition to routinely launching popular character-related toys, it will add original and new characters to enrich the product lineup to continue to meet the needs of men, women and children, and various customer layers. . GASHAPON has been welcomed, and various gashapon manufacturers have begun to align with Bandai. The gashapon machine began to rise from the 100 yen at that time, and until now, the gashapon machine of 100 to 500 yen has become the mainstream.
The gashapon machine produced by Bandai has also undergone a great transformation. Under the early gashapon machine, a basket was used to hold the toy, and it was larger in size and more space-consuming. With the improvement and replacement of Bandai for many years, after the 21st century, Bandai launched a gashapon machine called “CAPSULE STATION”, as shown in the following figure.The 2-piece design of the frame.
In 2010, Bandai launched a gashapon machine that can brush IC cards. These machines were used in four countries and regions overseas.
The egg machine that can brush the IC card
The latest generation of gashapon machine from Bandai is an intelligent gashapon machine officially launched in April this year. It is characterized by the fact that it does not require change, and you can directly select the items you want to buy on the operation panel, and then use the traffic card or mobile phone to scan. Code to pay, then come and experience the fun of twisting eggs. According to reports, the intelligent gashapon machine at the Kawaguchiko Station on the Fujikyu Line also supports WeChat payment, because the Kawaguchiko Station is the entrance to Mount Fuji, and there are many tourists in China.
New generation of intelligent gashapon machine
The generation of gashapon machine has always been the mainstream of the gashapon market. As of the end of March 2017, the market share of the gashapon machine accounted for 70%, which can be said to be the first in the industry. As of the end of March 2019, its gashapon machine was set up in Japan with about 360,000 units, accounting for about 60% of the market. The reason for the decrease in market share is that TAKARA TOMY ARTS and other manufacturers have been more active in recent years. However, judging from the data of previous years, the share of Bandai’s gashapon machine has been floating from 6 to 70%, which is relatively stable.
02 The gastronomy continues to innovate, and toys sell more than 3.5 billion
After the gashapon machine, let’s look at the gashapon and the toy.
The earliest generation of Capsule Capsules, 45 to 75 mm in diameter, is made of PP (polypropylene) and PS (polystyreneMade of two materials, the capsule is separable from the upper and lower halves. Then in 2012, Bandai developed a twisted egg capsule that would not be separated. This new type of twisted egg no longer uses PS, only made of PP material, the advantage is that the capsule is easy to recycle.
After that, in 2014, Bandai developed a cylindrical capstan capsule called “GASHAPONCAN” (ガシャポンカン), which has a diameter of 62 mm and a length of 102 mm. This capsule can hold larger sizes of merchandise.
In recent years, Bandai has also introduced the capsule itself, which is also a part of the toy, that is, the parts in the twisted egg are assembled, and finally the capsule is used to form the head. And this kind of twisted egg also won a lot of popularity.
Changes in Bandai Capsules
Toys, many of the products sold in the past generations are small-sized PVC monochrome humanoid toys, which are very monotonous and simple. In 1994, in order to satisfy both children and adults, Bandai launched the “HIGHGRADE REAL FIGURE (HG)” series of toy toy with a better look and color. The birth of this series subverts people’s GASHAPON. I don’t think that the toy can be refined.
After that, Bandai continued to further improve the quality of GASHAPON, and strive to create a cheap and delicate toy. Nowadays, the toy toy can not only achieve the shape and color, but also more than 24 joint-active toys, as well as luminous toys with LEDs.
The generation of toy-changing toys of Bandai also has many popular products. For example, in 1983, the comic book fire of “Flesh-Man”, the adaptation of TV cartoons was also on the air, and Bandai introduced the eraser toys of the muscles. There are all kinds of shapes, and many pupils are fascinated by this. They want to collect a whole series.
The muscles eraser has been released for many times, and new versions have been released until now. At the beginning of the series