Readers ran after reading the beginning?
Editor’s note: This article is from WeChat public account “Wooden old thief” (ID: mumuseo ), the author Mumu old thief.
It’s hard to think of a perfect title, the open rate of the article is good, and the reader ran away after reading the beginning. What is this experience?
If you don’t know how to write the beginning of the article, this essay can take a few minutes to read. Not many words, practical, and operable.
About how to write at the beginning of the article, the old thief has recommended some very strong angles:
Concentrate: can be used to summarize the core of the article, so that readers can anticipate in advance. For example, you can write the article content framework at the beginning; you can summarize the core content or viewpoints that the full text will cover.
Describe the pain points: can throw out the pain points of the majority of readers, stimulate interest, and then expand the article step by step.
Creating suspense: can create suspense, shape contrast, or throw problems directly, and evoke readers’ curiosity. This should be the most beginning form I have ever seen.
Golden Quotes: You can use the powerful verses or famous quotes to directly adjust the entire article, and immediately let the reader nod. However, famous sayings are easy to find, and golden sentences are hard to find.
Looking at the bowl of chicken soup: Similar to the golden sentence, the chicken soup is also a very common method at the beginning of the article. Although readers are becoming more and more immune to chicken soup, you have to admit that good chicken soup is always more resonating and involved in emotions.
Speak a story: You can tell a story at the beginning, and the person who tells the story never fears that it won’t start. It is still one of the most effective ways to attract readers to read, sometimes not even One.
Open the door: You can talk about things and express your opinions when you come up. It’s simple and straightforward, it’s not awkward, it’s not going to be around
Introduction events: You can attract users’ attention through a news, self-sense, or the latest hotspots, and then transition to the body.
Talk about a phenomenon: You can first throw a general phenomenon, or a sudden phenomenon, orA phenomenon that many people have not discovered, and then associated with the text. The more insightful the phenomenon is, the more amazing it is.
Fixed style: You can plan a unique opening based on your own positioning and tonality, fixed style layout, long-term use. And each time just change the keywords of different themes, such as “Hello everyone, welcome to listen to your moon, my heart…”
The angles at the beginning of this are all you can use when writing articles. You can plan and try to train and try slowly, find yourself the most convenient and best for yourself. Reader’s.
You will also find that many of the heads of the big V are written at the beginning, but they have been written with ease. This is behind the accumulation of time and understanding of the reader.
Okay, there is a beginning angle. You already know how to start writing, but how to write the beginning better? There are 4 points, so be sure to pay attention.
01, reject nonsense
An article, not the user clicks on the title to open, he will confess to see your article seriously.
At the beginning, if you can’t stimulate his desire to read, it seems that there is no clue, and he can’t let him focus on the article. Maybe your user ran early.
When I was writing at the beginning, I was most afraid. After reading it for a long time, it was a meaningless piece of broken thoughts, and the really meaningful content was hidden inside.
In such a fragmented era, reading is a glance, eyes are faster than the brain, so don’t talk nonsense, have opinions, have problems, have stories, and get goods.
Writing is for people to see. You must imagine that the reader is sitting in front of you. You are telling him what you want to say. You should use the simplest and most understandable words to write, because no one speaks complicated and difficult to understand when talking face to face.
Recommended method: Start by reading it several times at the beginning, refining and modifying; then reading it several times, refining and modifying; then looking for others to read a few articles, refine and modify.
02, The rhythm is faster
Do not drag and drop at the beginning. I don’t know what you want to say for a long time, and readers will have no patience.
Like a lot of TV dramas, the episodes of an episode must be made into dozens of episodes. Even if people look at it, the actors will all want to vomit. I prefer to watch American TV dramas. It is not that big productions are burning brains. The most important thing is that the rhythm is fast enough and it looks cool.
If you start, you areEverything you write is as bitter as constipation, not enough, so don’t expect others to look at it when you look at it.
So, the overall rhythm at the beginning is not too slow, you need to mobilize the reader’s excited heart trembling hands with a fast pace, let him quickly get involved in your content. Just like a moving car, it starts to accelerate.
Recommended methods: 1) Use clear short sentences to make the narrative compact; 2) Multi-line reversal
03, The point to be clear
The text you write can be understood by others. This is basic and needless to say.
But the more important thing is: your text wants to convey the point of view that others can get.
Don’t let the reader open your article and say “Please start your performance”. After the performance, the reader will not know what your “program” is.
The point of view is attitude, and the point of view is the point of explosion.
If you connect, what you have to say is unclear, how can readers see it? He can’t guess!
Even if you don’t read the video that doesn’t know the ending, you can’t guess the end of the God’s turn article. They’re also clear in every part, because there’s a clear point of view, so the final The end is a turning point.
So, at the beginning of writing, you must be logically clear and clear in perspective so that readers can be brought in.
Recommended method: Pick out the most important keywords or key points at the beginning of your question to see if you are talking about one thing.
04, Open cognitive gap
There is a classic view in the copywriting training manual written by Joseph Hughman, the legendary copywriter:
All the elements in an ad first exist for one purpose, that is, the first sentence of the reader to read this copy – nothing more.
So what is the purpose of the first sentence of the article? Just let you read the second sentence. What is the purpose of the second sentence? Yes, let the reader read the third sentence… and so on.
In fact, writing an article is like this. Your content is to constantly mobilize the reader’s interest, continue to attract the reader’s attention, let them read each sentence one after another, deep into it, until you read your article. Just like going to the slide and sliding to the end.
So, at the beginning, you need to open the reader’s cognitive gap and stimulate interest. Want to sell rice, first create hunger.
Creating what readers don’t know but want to know, shaping its importance, is opening the cognitive gap. Let others be goodOddly, what you are going to say, let the reader have doubts in his mind, and he will have the desire to continue reading.
Recommendation: often novel, confusing, anxious, fearful, respectful, subversive, suspenseful, suspicious Anxious to be born is a weapon to open the reader’s cognitive gap.
Okay, now, the direction of the beginning of the article has been written, and the precautions have been made, everyone can understand, right?
Someone who has seen it in the past feels ignorant and has already known it. These are written, and there is really nothing amazing about it.
Even many people just like to look at the techniques that are fascinating, and don’t pay much attention to things that seem to be basic, let alone practice them over and over again.
What’s interesting is that the biggest difference between the world’s top writing experts and ordinary people is that they have mastered the most basic things. Kung Fu is not much, in the fine. At least, I am not enough.
It’s never been that hard to write an article, it’s not that simple. The method is not difficult, but the attachment is not simple.
Leo Burnett has said: “I have never seen it. In the process of the birth of any truly great advertisement, there is no doubt, no pile of papers, no dedication, no anger and curse of self.
Everyone who writes an article is eager to conquer others with his own words. Let’s start by conquering yourself.