For the real estate industry, “May Day” has never been a holiday to relax, but a golden week for performance in the first half of the year.
Especially in May of this year, the urgency of developers to withdraw funds and the frequent relaxation of policies in the property market have stimulated the enthusiasm of buyers?
Data map: Real estate under construction. Photo by China News Agency reporter Zhang Bin
New policies are issued in a row, and the property market will not close on May 1st.
“We must insist on the positioning that the house is for living, not for speculation. , support all localities to improve real estate policies based on local conditions, support rigid and improved housing needs, optimize the supervision of pre-sale funds for commercial housing, and promote the stable and healthy development of the real estate market.” On April 29, the Politburo meeting of the Central Committee of the Communist Party of China held on the eve of the holiday. Emphasize.
Analysis generally believes that “supporting local governments to improve real estate policies based on local conditions” is a clearer and more positive statement made by the central government on the real estate industry. This means that subsequent local regulation will be more autonomous, and more restrictive policies in high-energy cities are expected to be loosened, which is conducive to the release of housing demand.
As expected, during the “May Day” holiday, many places worked non-stop “overtime” to release real estate loosening policies.
According to incomplete statistics from China-Singapore Finance and Economics, Guangdong Huizhou, Guangdong Meizhou, Jiangsu Wuxi, Jiangsu Lianyungang, Jiangsu Xuzhou, Hunan Yueyang, Jiangxi Ganzhou, etc. The previously implemented real estate control policies will be adjusted.
The new relief policy mainly includes reducing the down payment ratio for house purchases, lowering the mortgage interest rate, “5 to 2” for the VAT exemption period for second-hand houses, loosening sales restrictions, purchasing subsidies, increasing Common measures such as the maximum provident fund loan amount. Some cities have also proposed distinctive policies, such as relaxing the loan age for home buyers to 70 during the Ganzhou housing fair.
On the evening of May 4th, the central bank, the China Banking and Insurance Regulatory Commission, and the China Securities Regulatory Commission successively issued documents, all of which have a clear position on real estate, mainly related to the optimization of real estate credit policies, housing for new citizens financial supportSupport for housing purchases, rigid and improved housing needs, and adjustments to personal housing loan repayment plans.
“The above formulation systematically and comprehensively summarizes the recent financial demand in the real estate market, which will help to better promote the financial policy in May and beyond.” Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, believes that this also means that there will be various new policies and support contents in the near future, which will have a positive effect on the further improvement of the real estate market environment.
Xu Xiaole, chief market analyst of Shell Research Institute, also mentioned that words such as “timely optimization”, “active support” and “supervision of banking and insurance institutions” in the statement of the two sessions are more It is positive and conveys the urgency of adjusting the policy. It is expected that the supportive policies of local banks and related financial institutions for home buyers and real estate enterprises will be released in a timely manner. 
Data map: Haizhu District, Guangzhou City (drone photo). Photo by China News Agency reporter Chen Jimin
Hot and cold, buyers urgently need strong confidence
In the warmth, major developers are also trying their best to provide This “May Day” adds a fire.
“We went to a few sales offices during the ‘May 1st’ holiday. There were a lot of people inside. I feel that this holiday has become a leisure and entertainment for many people. The project is ready.” Ms. Wang, a new citizen of Guangzhou who plans to buy a house, told Zhongxin Finance.
The data from the Middle Finger Research Institute also shows that during the “May 1st” period in Guangzhou, developers were more active in marketing and promotion. About 40 real estates had marketing actions, of which more than 20 were brand new. Many real estate sites are very popular.
Ms. Wang participated in the first day of fundraising for a certain real estate, and found that the sales department was no longer the one that provided the most snacks and cafes in memory, and even set up a retro market, Net red elements such as glass flower houses and band performances are only to attract house buyers.
In addition to the efforts to create the atmosphere, the attitude of the sales staff is very enthusiastic. Ms. Wang mentioned that the sales have been talking to her about the time-limited preferential policy and the price increase after the holiday.It reminded me that I almost paid the “sincere money” directly.
Ms. Wang prefers a small apartment of 80㎡-90㎡, and the unit price of a house of about 90㎡ that made her “hot-headed” is almost cheaper than the previous period 10,000 yuan. “At that time, I was really carried away by the price. I went home and calmed down and compared. The location and layout of the ‘special room’ are indeed a lot worse than the previous ones.”
Mr. Chen, a real estate consultant in a second-tier provincial capital city, told Zhongxin Finance that his sales office had prepared a lot of activities during the holiday. The original unit price was 11,000 yuan -12,000 For houses in the yuan range, the maximum discount can reach 8,500 yuan to 9,500 yuan, and there are activities such as “50,000 yuan down payment” and even “0 yuan down payment”, but there are very few people viewing the house.
“I was expecting a wave of home buyers, but because of the epidemic, the number of people returning home has been greatly reduced, and it has not been supported. There are many third- and fourth-tier cities in our province. Many developers are lowering prices by hundreds or thousands of yuan,” said Mr. Chen.
Another second-tier city real estate consultant, Mr. Su, also told Zhongxin Finance that he was mainly responsible for the just-needed real estate with a total price of 2 million to 2.5 million yuan. The customers during the “one” period are only half of the seats in the sales office.
” But the good thing is that everyone’s expectations for buying a house have changed. In the past few months, almost everyone thought that house prices would definitely fall again, but Now everyone generally thinks that housing prices and interest rates have come to an end, and more and more people are determined to sell immediately.” Mr. Su believes that buyers of houses now generally lack the confidence to “get a foot in the door”.
“At present, the policy environment has been significantly improved, and market confidence in some hot cities has been restored, but due to factors such as repeated epidemics, the effect of the policy has not yet been significantly transmitted to the market. “Chen Wenjing, director of market research of the Index Division of the China Index Research Institute, pointed out that according to the monitoring data of the China Index, during the “May Day” holiday in 2022 (April 30-May 4), the transaction area of newly-built commercial residential buildings in cities will be monitored compared with last year’s May Day. Holidays fell by 52.3%, still a large year-on-year decline.
Chen Wenjing believes that under the background of the current real estate market adjustment pressure, the central government’s policy setting has clearly released positive signals, and local governments will further increase their expectations for city-specific policies Stronger, policy easing helpsHomebuyers’ expectations and confidence in home purchases recovered.
“It is expected that after the policies are effective and the epidemic is effectively prevented and controlled, the market can be expected to stabilize, especially the hot cities with strong fundamental support are expected to stabilize first, and then drive the The third- and fourth-tier cities in key areas have completed the foundation.” Chen Wenjing said.