According to the official website of the people’s Bank of China, on July 25, the people’s Bank of China and the Ministry of culture and tourism jointly issued the “notice on financial support for the restoration and development of the cultural and tourism industry” (hereinafter referred to as the “notice”). The “notice” pointed out that various forces should be exerted to promote the restoration and development of the cultural and tourism industry< Br > < div class= "contheight" > < / div > the notice clearly stipulates that we should continue to strengthen financial support for the cultural and tourism industry, provide differentiated financial services for cultural and tourism enterprises that are greatly affected by the epidemic, improve the credit supply system for cultural and tourism enterprises, further expand the financing channels of cultural and tourism enterprises, and strive to reduce the financing costs of cultural and tourism enterprises, Improve employment and credit reporting services for employees in the cultural and tourism industries< Br > < div class= "contheight" > < / div > the notice emphasizes the need to effectively improve financial services for cultural and tourism enterprises, stabilize the workforce, promote the rapid recovery and development of the cultural and tourism industry, give play to the important role of the cultural and tourism industry in accelerating the construction of a new development pattern and promoting high-quality development, and meet the needs of the people for a better life< Br > < div class= "contheight" > < / div > the notice points out that we should give full play to the dual functions of the total amount and structure of monetary policy tools, maintain reasonable and sufficient liquidity, and use monetary policy tools such as refinancing and rediscount to guide banking financial institutions to improve and strengthen credit services for cultural and tourism enterprises. Encourage cultural and tourism administrative departments at all levels to increase interest subsidy support for enterprises affected by the epidemic, and give play to the role of the government financing guarantee system in reducing the financing costs of cultural and tourism enterprises< Br > < div class= "contheight" > < / div > the notice requires that the cultural and tourism administrative departments at all levels should give full play to the advantages of the competent departments of the industry and formulate a list of enterprises temporarily in difficulties affected by the epidemic. The people’s Bank of China and its branches, together with the cultural and tourism administrative departments at all levels, organize banking financial institutions to understand the financing needs of enterprises and connect with the enterprises on the list. Banking financial institutions should actively support cultural and tourism enterprises to resist the impact of the epidemic, and improve the credit supply system for cultural and tourism enterprises through innovative products and other ways< Br > < div class= "contheight" > < / div > the notice proposes to further expand the financing channels of cultural and tourism enterprises and strengthen the support for qualified cultural and tourism enterprises to issue bonds. Explore the establishment of cultural and tourism enterprise assets and product evaluation system, and support the revitalization of cultural and tourism enterprise assets. We should encourage the adoption of various measures to stabilize the ranks of employees in the cultural and tourism industries and improve credit reporting services for employees in the cultural and tourism industries< Br > < div class= "contheight" > < / div > Cheng chaogong, chief researcher of Tongcheng Research Institute, said that with the implementation of the “promotion fee” policy of local cultural tourism and the scientific and accurate prevention and control policy of the COVID-19, the recovery on the demand side was better than expected. At present, the main contradiction of the industry recovery has shifted from insufficient consumer demand to insufficient supply in some regions, and the main crux of the insufficient supply lies in the loss of practitioners in key forms of tourism. According to the “statistical bulletin of cultural and tourism development in 2021” issued by the Ministry of culture and tourism, by the end of 2021, 324600 cultural and tourism units of all kinds had been included in the scope of statistics, 17000 less than the end of the previous year; There were 4.8441 million employees, a decrease of 118900 over the end of the previous year. The short-term shortage of supply caused by the loss of practitioners has been reflected in this year’s summer tourism market. For example, the recent surge in passenger flow in Xinjiang, Yunnan and other places and the phenomenon of “one room is hard to find” and “one car is hard to find” in some areas. The release of the “notice” conforms to the new trend of tourism recovery, and the introduction is at the right time< Br > < div class= "contheight" > < / div > Cheng chaogong pointed out that the notice clearly takes “stabilizing the workforce and promoting the recovery and development of the cultural and tourism industry as soon as possible” as one of the core objectives, and captures the main contradiction of the current industry recovery. To promote the recovery of the industry, we should not only rescue the operators of key business forms in time, but also further refine the policy “granularity” to specific practitioners, which is crucial for the service intensive tourism industry< Br > < div class= "contheight" > < /div> it is worth mentioning that on July 26, A-share tourism stocks rose collectively. As of the close of the day, Dalian Shengya (600593.sh) and St Caesar (000796.sz) rose by the limit; Junting Hotel (301073.sz) rose 11.69%; Lijiang shares (002033.sz) rose 6.22%; Three special Cableways (002159.sz), Zhongxin tourism (002707.sz) and Yunnan Tourism (002059.sz) all increased by more than 5%.