Online prescription drugs have finally reached a conclusion< Br > < div class = "contheight" > < / div > on the evening of September 1, the State Administration of Market Supervision announced that the measures for the supervision and administration of online drug sales (hereinafter referred to as the measures) would come into effect on December 1, 2022. A total of 6 chapters and 42 articles have made provisions on drug online sales management, platform responsibility performance, supervision and inspection measures and legal responsibilities. What is particularly noteworthy is that it specifies the management of prescription drug online sales< Br > < div class = "height" > < / div > although it has become a habit for many people to buy drugs through the Internet in their daily life, the early regulatory attitude towards “selling prescription drugs online” was actually prohibited. Although it has been relaxed since then, various platforms have always faced the test of compliance. The latest “measures” put forward many strict requirements for online sales of prescription drugs. From another perspective, that is, “prescription drugs can be sold through the Internet”< Br > < div class = "contoeight" > < / div > CAITONG securities research report pointed out that the domestic drug terminal sales in 2021 was 1774.7 billion yuan, of which online sales were 36.8 billion yuan, and the penetration rate was only 2.1%. It is estimated that the market scale of all terminal drugs will reach 2076.1 billion yuan in 2025. If the online penetration rate of the retail end is expected to reach 19% in 2025, it corresponds to the online retail drug scale of 93.6 billion yuan. In terms of online prescription drugs, according to the research data of Boston Consulting Group (BCG), the annual compound growth rate of China’s online retail prescription drug sales from 2015 to 2020 was 53%, of which the growth rate from 2019 to 2020 was as high as 79%, and the market size reached 25 billion yuan in 2020< Br > < div class = "height" > < / div > the introduction of the measures will undoubtedly have a significant impact on the market, whether it is the 100 billion online drug market or the 10 billion online prescription drug market. Some people in the industry said with emotion: “a thousand calls! The boots have finally landed! Online medicine has entered a new era!” Many pharmaceutical e-commerce platforms told reporters that the measures put forward high requirements for the compliant operation of pharmaceutical e-commerce platforms, which will benefit the development of the industry in the long run< br>