The main engine factory that is not bad is “looking for” the driver.
Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: Zhang.
Author | Zhang Yi
Edit | Liang Chen
September 20th, the SAIC Volkswagen public relations department told the Future Auto Daily (ID: auto-time) that the SAIC Volkswagen staff recently reported on the mobile phone launched by SAIC. Travel brand, enjoy the trip Recruitment of employees in SAIC’s subsidiaries as volunteers, participate in the operation of the brand as a full-time driver, follow the principle of voluntary registration, there is no arrest.
SAIC Volkswagen said that the position requires drivers to have a network vehicle qualification certificate, and they must go through the background investigation, offline certification and training. SAIC Volkswagen said that more than 20 employees of SAIC Volkswagen have voluntarily signed up for the project.
In November last year, SAIC Motor Group announced that it had entered the network car business, and officially launched a network of car-free vehicles in a month. The platform is mainly used in the mid-to-high-end car service market. Currently, the platform car is basically a fuel car.
In May of this year, SAIC Motor Group released the sub-brand “To Enjoy Car Rental”, which is mainly engaged in To B service, providing services such as enterprise-level business, employee travel and enterprise vehicle management.
SAIC Volkswagen told the Future Auto Daily (ID: auto-time) that volunteers who volunteer to sign up for the car will also assume the role of operator in this project and will provide some rationalization suggestions for the platform to provide consumers. Experience the information.
The Chinese auto market ended its 28-year growth in 2018. For automakers in the downturn of the auto market, the network car travel service has become the same choice for them to seek income-generating.
The car company has two main considerations for the car. On the one hand, it can help the OEM to digest some of the inventory; on the other hand, it will increase the understanding of the users through the operation of the network car, and improve the customized production for the future vehicles. data support.
Not only SAIC, but in recent years, BMW, Mercedes-Benz, FAW, Dongfeng, Changan, Geely and other head car companies have all entered. The earliest in 2015, the first steam of the First Automobile GroupThe car was officially established, focusing on the high-end market. Then, Geely’s Cao Cao special car, Beiqi’s Huaxia trip, the Great Wall’s Euler trip, Jianghuai’s and the taxis have emerged.
According to Analysys’s “Annual Analysis of China’s Travel Services Digital Upgrade 2018” report, the online car market is the market segment with the highest proportion and rapid growth. The report predicts that the transaction scale of the online car market in 2020 will reach 369.958 billion yuan, with an annual growth rate of 26.95%.
However, the crowded travel track left the main factory cake is not enough. According to PricewaterhouseCoopers data, in September last year, Didi was nearly monopolized by the national market in the proportion of 91%, while Yidao, Shouqi, Shenzhou, Meituan and Cao Cao had slightly shared market patterns in their respective regions.
In addition, compared with the representative companies such as Didi, the traditional car companies that bring their own vehicles have certain advantages in cost, but there are also many difficulties. The first is the lack of experience in the operation of the network car; the second is because the network car is not an industry that can quickly make profits, and it needs continuous high subsidy investment, so there is still a problem of the profit model of the network car. In addition, capacity compliance is also a difficult point for traditional car companies.
(I am Zhang Yi, the author of Future Auto Daily, focusing on the automotive field, my WeChat is ro20110723, please feel free to communicate, add WeChat, please note the name, position, company.)