Can everything be spelled out?
From selling goods to selling services, many of them are expanding the boundaries of their business.
According toGlobal Travel News The news, a lot of more is inviting tourism businesses to enter the platform. In a WeChat group called “PDD Merchants Q&A Group”, Global Travel News saw groups, social agencies, hotels, scenic spots, restaurants, restaurants and other businesses. However, the fight has more to respond to this: the news is not true.
It is reported that, we have to sell a lot of products, currently only support enterprises Open shop, do not support personal shop; settle in to choose the main category as virtual goods, you can release 3 major categories of products – travel routes / goods / services, attractions tickets / surrounding tours, special hotels / inns / apartment hotels; Pay a deposit of 10,000 yuan, pay a handling fee of 6‰ per order (equivalent to the payment processing fee of Alipay and WeChat payment), and the settlement period is T+1 after the automatic receipt of the goods receipt or after the confirmation of the goods receipt.
However, it is found that at present, the WeChat twelve-square grid has a lot of shopping. Only when you enter more specific keywords, such as the Forbidden City tour, visas, etc., the relevant travel products will appear. You can choose to purchase the product separately. Buying and launching a group, the price difference between the price of the group and the former ranges from two yuan to several thousand yuan, and some products show that many people have successfully assembled.
Image from screenshot
This familiar spelling mode is reminiscent of the same art dragon in WeChat. Tongcheng Yilong took the price of bargaining, and the acquaintance social fission mode was exactly the same as the one that was originally used. According to the Fastdata poles data, the current online travel (OTA) market in China mainly has Ctrip. , Feifei, Tongcheng Yilong, Meituan Travel and other platforms, the market share is Ctrip alone, the cityThe field occupancy (including where to merge) was 55.7%, followed by 18.4% for Flying Pig and 12.1% for Tongcheng Yilong. The total share of Meituan Travel and others accounted for 13.8%.
As far as the current situation is concerned, there is not much advantage in the price of the same attraction. The ticket for the Forbidden City (for example, the Watch Museum + Treasure Hall) is 30 yuan when purchased separately.
Zuomei Group has a lot of right-handed products, and the products are tickets for the Forbidden City (Watch House + Treasure Hall)
Image from screenshot
It is worth noting that the data shows that in June 2019, due to the WeChat ecosystem, the number of users of Tongcheng Yilong has exceeded 100 million, followed by Ctrip and where. According to a lot of 2019 Q2 quarterly earnings reports, as of June 30, 2019, the average number of monthly users was 366 million, which is almost the sum of several major head OTA platforms.
A similar model, coupled with the same WeChat level entry, will result in a certain amount of pressure on Tongcheng Yilong.
Data display, the travel market size reached 5.97 trillion, in 2019 In the half-year online travel (OTA) market, the transaction volume exceeded 700 billion. However, among them, more than 60% of the users who consumed less than 500 yuan per second. When the OTA channel sinks, the third- and fourth-tier cities have become the most important incremental market. And this market is a lot of base camp.
But this market is also fiercely competitive. A super-strong situation has already formed. Ctrip+where has occupied half of the share. The flying pigs rely on Ali’s ecology to rank second. The US group travels rely on the US group to comment on local life. The advantages of the above, have a good performance in the tickets and low-star hotels.
For many people, the other problem is not to attract investment, but after the introduction of ticketing merchants, we must establish a perfect pre-sales and after-sales system to protect the user’s experience of tourism consumption, which is very light for the model. Words will be a big challenge. After all, travel products are not a hammer.