After the “coming and going”, Ali once again hit the social field.
Tech Planet (WeChat ID: tech618),文 | 杨业擘 常皓靖
The To C social field in Ali’s “coming and going” has not become a hidden pain for the CEO Chen Hang to touch.
September 24, according to late LatePost reports, the nailing business unit recently restarted the “newcomers” project, from the former product owner, now nailed CEO Chen Hang (flower name no move) responsible.
At the moment, this new social product called “Real like me” has been launched on iOS and Android channels. Based on the geographical location, and the face-sweeping function of face recognition, it is the two major features of “Real as I”.
Tech Planet (WeChat ID: tech618) learned that this social networking product was previously tested in Hangzhou University City. Ma Yun also attached great importance to this new social product. During the product development period, he visited several times. During the process of nameing the new product, he also put forward some opinions. The team had several names before. “Mr. Ma feels bad. ,dislike”.
Nailed to create new sincerity
The final name is “Real like me”, which is a good expression for this product.
“Looking for the most authentic Ta in the geo-fence”, “Share and discover the real people, real things, and true feelings around you in Real.” This is the “salmon” of “Real like me”, and this product wants to convey Social concept.
At present, “Real like me” can be downloaded in both Apple and Android app stores. However, Tech Planet (WeChat ID: tech618) found that after the user completes the download, he first enters the internal test code and then logs in through face recognition.
In the beginning, it was the face recognition landing, which is also an important feature of this app. After the face recognition is successful, “Welcome to Real World” will be displayed, and the system will give the label after face recognition. Look at the face to identify the user’s personality, face value geometry, people can not help but feel that this app is somewhat magical.
There is currently no understanding of the identification personality technique, which is whether the algorithm recognizes the judgment made by the facial expression or by other means. In addition, the system scores the value of the face, many people are estimated to be convinced of the score.
“Real like me” has three functions: “geographic fence”, “lighting face” and “smart camera”. The first two are their main functions.
In Geofence, users can record their own life tracks, or find people they are interested in based on their geographic location. In the feed stream of the homepage publishing content, some are similar to the Ins product layout, and can publish pictures and videos.
Tech Planet (WeChat ID: tech618) found that in “Lighting Faces”, users can play star face matching, and can also add friends by scanning faces and see other people’s impressions of themselves. This is one of the most important innovations of “Real like me”. Compared with the introduction of contacts and other common means of adding friends, will there be a lot of photos on the campus, saying “Hello, hello” and friends Vision?
In addition, users can also use “smart camera” to make beauty, as well as use filters and stickers. The “Real as I” team is also expected to have the meaning of the camera for this product, so the camera function in the beta version is quite perfect.
In addition, the “Real as I” star face match is expected to be a function of the screen after the product is online. A photo can be divided into the age of the face, and it can also be measured which big star is similar. Will everyone be interested?
At present, the software is rated 4.5 points in the App Store. Some netizens call it “large neighbors”