From nothing, to world class.
Editor’s note: This article is from WeChat public number “to make a movie together” (ID: yiqipaidianying) a>, the author circle pill.
The motherland is 70 years old, and the Chinese film has been capitalized for 40 years.
It’s like the motherland’s ups and downs in the past 70 years, from ups and downs to turbulence, from turmoil to reform and opening up. The film capitalization has also experienced three “great leap forwards” in marketization, industrialization, and securitization in the past 40 years. It has also experienced the transformation of public institutions into enterprises, the entry of private enterprise capital into the market, and the piracy system. A lot of sad and difficult processes, such as a film crash, a single capital structure, and multiple transformations.
Forty years, the state has issued 28 important documents to promote the capitalization process of the film industry. The degree of emphasis can be seen. In the past 40 years, nearly 10,000 film companies have been established, merged, joint ventures or closed down. They paved the way for the mature capitalization of Chinese films; in the past 40 years, we have experienced the annual box office minimum of 810 million (1999), witnessing the miracle of the annual box office breaking 60 billion last year. In the past 40 years, it took us nearly 24 years to realize the first film of the domestic box office (“Hero”, 2002). Today, on the occasion of the 70th National Day, the mainland film market has 70 films of 1 billion+. .
Face in the face of ambiguity, now may be the best time to talk about all the stories of Chinese film capitalization for forty years.
1979-1983:The economic crisis behind the Renaissance
At the North Film Festival last year, Xie Fei, the representative of China’s fourth-generation director, said this: Today’s cinemas and movie screens have become more numerous, but he still wants to return to the 1979 national watchmaking era.
Xie Fei’s “National Watch” is definitely not an exaggerated metaphor. In the year of 1979, China’s annual viewings reached 29.3 billion, the highest in history. Combining the 969 million people in that year, I made a simple conversion. The average audience watched 28 times, and an average of 80 million people watched movies every day, exceeding the record of 23 times per person in the US “Golden Age”. This data can be said to have broken through the scope of “all people watching movies”. It is simply that in addition to watching movies, everyone has not done anything else. From the data point of view, it is no problem to call the year the “Renaissance” of China.
▲The enthusiasm for watching movies that year went deep into the country
However, behind the “Renaissance”, there is a huge “economic crisis.”
As an artist, Xie Fei’s director praised art communication as nothing wrong, but he did not take an economic perspective to see the market factors, political environment and deeper capital pressure behind this achievement.
First of all, the audience has been suppressed for too long because of the special period of ten years. There was a famous ban on the film during this period, which was later called “17 years.” Movies taken between 1949 and 1966 were not broadcast. Instead, eight model operas were replaced. National carousel. It is conceivable that the people’s innermost desire for culture in this decade has been squeezed to the apex of an explosion.
Give a few ridiculous examples to reflect the “hungry” of people’s entertainment culture at the time: The Yue Opera movie “Dream of Red Mansions” was so beautiful because it was watched by many viewers in that year. More than 10 times; and the introduction of that year, not to mention “Mother”, “The Orphan of the Mist”, “The Biker”, these “high-end goods” from Europe, even if it is India, The introduction of North Korea and even Albania and Yugoslavia, which did not disintegrate at the time, can still be “overcrowded.”
▲The 1962 Yue Opera “Dream of Red Mansions”, the youthful memories of two generations
Now the fans are not afraid to be surprised by such a “prosperous age.” Be aware of the lack of smartphones, online platforms, social media, game consoles and TV sets in China that year, even the ballrooms and video halls are still “scarce resources” in big cities. The movie “A White Cloth + Projector” can organize hundreds of people to watch is naturally the mainstream of entertainment life.
On the other hand, all films of “17 years” were not fully resolved until 1979.