How does Huawei rob this time?
Google’s “discontinuation” made Huawei a little breathless in Europe.
Huawei Mate 30 series seems to have suffered two days of ice and fire. In the mainland was snapped up and winter in Europe. Losing the Mate 30 of Google Apps and Services, let foreign consumers take a wait-and-see attitude. Faced with this situation, according to the Huaweicentral website, Huawei announced that it will start to introduce the nova 5T into the European market from the German market. Although no specific online time has been announced, it is foreseeable that Huawei nova 5T will soon be listed in Europe.
September 28, Huawei nova 5T first launched in Malaysia, with 48 million pixels four-shot, full-screen full screen, Kirin 980 processor and other configurations, and pre-installed Google applications and services, running Android 9 based EMUI 9 operating system .
Huawei has been deeply involved in overseas markets for many years. In recent years, Huawei has continued to exert its strength in the European market. Europe has become Huawei’s second largest market. According to the data of the first quarter of 2019 for European smartphones released by market research firm Countpoint, Huawei’s mobile phone market share surpassed that of Apple’s mobile phone in the second place, only 4% away from Samsung, and its share in the European market increased compared with the same period last year. 11%. However, due to the introduction of the US ban, the market situation has turned sharply. In the second quarter, Huawei sold 8.5 million units in the European market, accounting for 18.8% of the market. Shipments in the second quarter of this year fell 16% year-on-year.
The Huawei flagship mate30 series, which has been receiving much attention, has achieved remarkable sales results in China, and sold more than 1 million units in more than three hours. However, in contrast to foreign markets, due to Google’s suspension of authorization, GMS services cannot be pre-installed, and users’ own ways to install related software are also blocked. Overseas users will be restricted in applications such as Gmail, Google Maps, and Google Search. It will also be affected, facing the embarrassing situation of “Huawei Mobile” and “Google Apps”. For European users who have been accustomed to using Google services, they will largely abandon the use of Huawei mobile phones, making the Mate 30 series in Europe. The market is not selling well.
Xiaomi clearly smelled the opportunity. According to market research data, in June 2019, Xiaomi’s sales in the European online market were second only to Samsung mobile phones, and in the second quarter of this year, it achieved a 48% increase in the European market.
The First Mobile Research Institute announced the sales ranking of the German online mobile phone market in August 2019. Samsung still ranks first, and Xiaomi ranks third in Huawei sales. Huawei ranks fourth. The best-selling model is Glory 10Lite, which was released as early as 2018. Other Huawei/Glory models are not on the list. .