Entrepreneurship is the most successful probability in every link of capital, product, technology, operation and marketing.
October EClub is targeting the issues that all businesses will encounter “traffic” + “marketing”. In the second half of 2019, the pressure brought by the economic downturn began to become more prominent. The Internet dividend continued to dissipate. The head company shouted every day. The concept of private domain traffic was frequently mentioned. The online time of users in first- and second-tier cities was divided by the head company. There are few left, in this case, the difficulty of survival of enterprises has become more and more prominent. As a result, most startups have stopped in marketing, mining market opportunities, finding and retaining paid customers. Then, how do start-ups look for survival space in the cracks of the head company? In the initial situation, if all the conditions are not complete, how to do marketing, where is the answer, EClub will tell you online on October.
The company has just been established, how to find marketing positioning?
What should I do if there is not enough ammunition to support the company’s marketing system at the beginning of the business?
There are not enough people, how should the marketing plan be settled?
The product is online, the community urgently needs a cold start, how to get from 0 to 1?
Startups do marketing, you have to know these points
First: Where is the marketing starting point for start-up projects?
The starting point for a start-up project is to meet the small needs of a small group of people, so the first thing you need to do is to find the potential customer base of the project and then market the potential customer groups;
The resources of the start-up project are limited, and it is impossible to do marketing activities on a large scale. Therefore, it is necessary to start from precision marketing, and the precise channel is the key. Some people have channels to find this small group of people, start brainwashing mode, and finally let users remember your products and accept your products
Second: How to let users remember your product
Users are concerned about the product features you display. What the user really wants to feel is the value of your product for me, a word description, what is the value of your product?
Third:How to tap the core value points of start-up products from human nature?
What really attracts users is not humanity, but the weakness of human nature, namely greed, laziness, snooping, jealousy, pornography. Throughout the three situations, we are simply trying to find a way to correctly express the value of the core of your product.
What is this method? I think it is not humanity that really attracts users, but the weakness of human nature. What is the weakness of human nature?
Fourth: High-priced unit price company, how to quickly get started?
The so-called traffic and marketing is just a platform for transformation. The bigger the table is, the more games can be sung, but the final result is only a transformation. If the conversion rate is high, then it is used. There is reason to reduce the resources on the platform, and corresponding to the B-end enterprise, the problem becomes a product with high customer price and long decision-making chain. How to achieve rapid conversion to ensure the continuous flow of the company’s previous capital chain. As a B-side startup, how can it be transformed through marketing? How to quickly convert through marketing?
In order to help our founders to understand these issues, we will invite two marketing tycoons and a conversion expert to share marketing ideas with startups on how to do marketing in October. Explore the core values to do in-depth discussions and how to achieve efficient transformation. At the same time, we also invited nearly 300 founders of each track to join you:
1. Share the pits that start-ups step on in marketing;
2, teach you how to start the product when the funds are not sufficient;
3. Dismantling the marketing rules of the company;
4. Build a marketing structure that matches the startup.
Last remember: the end of marketing is humanity, the ultimate goal of the product is the user! The first step in the survival of a startup is product marketing
The “EClub Creator Club” is designed to help with precipitation.9 years of innovative investment sources, empowering early-stage entrepreneurs, helping entrepreneurs solve various problems encountered in the development process of networking, financing, growth, etc., allowing entrepreneurs to look farther through the media perspective, through industry Chain resource empowerment allows entrepreneurs to move more steadily.
The “EClub Creator Club” deeply polishes the membership rights and provides member services for the early entrepreneurs with connections, financing guidance, brand planning, personal growth and media services, and fully supports the rapid growth of start-ups. Through the empowerment of the entire industry chain, entrepreneurs can focus more on the core business.
Follow-up, we will invite more top institutional investors and entrepreneurs of star companies to create a wonderful private sharing for the members of the “EClub Creators Club” based on the four modules of the entrepreneur’s growth. Stay tuned!
Welcome to be a member of the [E-Club Creator Club] and enjoy the long-term empowerment of ecological resources.
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The first batch of recruitment price is 3600 yuan / year
(Original price 8,000 yuan / year)
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