Rush into the game arena, can the byte become the third pole outside of Tencent and NetEase?

Editor’s note: This article is from WeChat public account “Tech Planet” (ID: tech618)< /a>, the author often Yu Jing.

Zhang Yiming is playing a new war in the game, the team is spread over 5 major cities

Zhang Yiming, “The Quartet of the Wars,” this time started a new war in the game.

As a super “unicorn” with a valuation of $75 billion, the byte jump is making a big push into the new business, and Zhang Yiming’s game map is also surfaced.

Tech Planet (WeChat ID: tech618) was exclusively informed that the byte beat has set up a game business team in the first-tier cities of Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, and is still expanding in large-scale recruitment.

At present, bytebeat has laid out small games, casual games, heavy games, and is also rapidly expanding the game layout by acquiring mature teams.

In July of this year, the data released by the byte jump showed that the vibrato day exceeded 32 million, and the total number of products of the byte beats exceeded 700 million, and the monthly active users of the world exceeded 1.5 billion.

How to perfectly realize the huge flow and find more room for growth is the core problem that byte jumps have to face after raising the revenue target to 120 billion in 2019.

After doing a lot of exploration in the field of advertising and e-commerce, the game has become the most important direction for Zhang Yiming.

Imitating Tencent’s exponential growth in revenue through games after 2010, bytebeat is expanding its game territory.

5 ​​major cities to form a team plus game

As the successful development of vibrato, it is an attempt by an independent team headline today. Byte games are also promoted in different cities and different teams. The game team with bytebeats is developing in a small step and fast trial and error mode.

An informed person to Tech Planet (WeChat ID: tech618) revealed that the byte beat uses the project system, several people form a small project group, and the project teams do not know what each other is doing.

According to Tech Planet, the byte beats the game team in Beijing, mainly in the Urban Construction Building and the Internet Finance Center.

On June 10th, LatePost reported that the byte jumped to set up a team of 100 people, dug some cattle, and started the Oasis project (Oasis Project) based on self-developed games. Known as the “big trick.”

The urban construction building in Beijing is the office of the “Oasis Project” team, and it is a heavy self-study game. Tech Planet recently visited the Urban Construction Building and found that the 18th to 22nd floors are all byte-hopping office areas.

Zhang Yiming is playing a new war game, the team is spread over 5 major cities< p class="img-desc">The floor plan of the Urban Construction Building shows that the 18th to 22nd floors are all byte office areas

And the Internet Finance Center is a byte-hopping commercialization office, doing casual games. Tech Planet visited the Internet Financial Center and found that the 3rd, 15th, 17th, 20th, and 24th floors were all byte-hopping offices.

One byte of the employee told Tech Planet that there are about 2,000 bytes of employees in the Internet Finance Center, and more than 100 of them are related to the game business.

Zhang Yiming is playing a new war game with teams in five major citiesInternet Finance Center Floor Guidelines

Byte Beat not only has a game team in Beijing, but also has its own game team in Hangzhou, Shanghai, Guangzhou and Shenzhen, and the game teams everywhere are accelerating expansion.

On the social platform of the workplace, a staff member certified as “Game Development Engineer of Beijing Byte Beat Technology Co., Ltd.” recently posted that “Shanghai Bytes Beat Game continues to be recruited, the client , server, art, planning, are in short supply, need to see the opportunity to use the resume to slap me.
 

Tech’s byte-hopping introductory job posting shows that there are a lot of game-related jobs, and it involves almost all types of R&D, product/design, marketing/sales, functions/support, operations/editing, etc. Post. Zhang Yiming started the game new war, the team is spread over 5 major cities

In addition, an anonymous user is In the veins, in order to compete with the byte jump for the outstanding graduates, “this year Netease games and Tencent game schools are particularly high.”

There are some organizations that predict that the revenue of bytebeat in 2018 will be 50 billion, of which the headline game advertising consumption is expected to be 15 billion yuan, accounting for about 30% of the total advertising consumption. Self-developed games will bring more profit than game advertising. This is also the main reason why byte jumps and high pay to grab game talent.

AI games are the killers of bytebeats?

Tencent, Netease, Shanda and other companies have formed the head pattern of the game field. Although byte hopping has the advantage of traffic distribution, if you want to catch up and seize a place in the game field, you need to have your own unique advantage.

The hops of today’s headlines, vibrato and other apps are based on the AI ​​algorithm based on the “Thousands of Thousand Faces” recommendation system, driving the rapid growth of users. Tech Planet’s comprehensive information analysis, bytebeat to play games, or will continue this line of thought.

Industry people speculate that bytebeats are the idea of ​​self-developed games or super-personalized games driven by AI. The so-called super-personalized game means that each player can have a unique experience, and after a development, the picture presented to each user can be modified in real time, which is not available in the current traditional game.

“The game driven by AI can not do the game itself, but only provide the API and training program for the training agent. The specific game is handed over to the game company design,” said the industry insider. Mode, to put it plainly is the empty glove white wolf.”

In the eyes of some game industry players, the unique AI game of bytebeat is somewhat similar to the current concept of “cloud game”. 5G and cloud computing will inevitably make “cloud games” become mainstream in the future, and the “one thousand people” AI game is still ahead of the game. How to perform specifically, you still need to wait until the AI ​​game is available, it is better to evaluate.

In addition to self-developed games, bytebeats also complement their game layouts through acquisitions.

On November 27, 2018, the byte jumped with millions of dollars to make a casual mobile game “Gourmet Lianliankan” after “playing non-stop”, and again in March 2019 The company has acquired two mobile game developers, Shanghe Games and Moxi Technology. The former has an investment of tens of millions of yuan, while the latter’s M&A amount is over 100 million.

Of course, for the bytebeat that has always wanted to make a game, the money is quite worthwhile.

The domestic game industry has less than 30 years of history. During this period, there were only a handful of phenomena-level games developed in China, and they were basically monopolized by big companies. For bytebeats that are known for algorithms and programmers, the best thing to do is to share a piece of the game with these companies.

Before the acquisition of Bytes, Moxi Technology was affiliated with the development of the classic games such as “The Sword of the Archangel”, “The Legendary Hegemony”, “The Eternal Era” and other classic games. The head company of the research and development giant Molin Group.

The “Universal Warriors” developed by Moxi Technology for Tencent once ranked fourth in the App Store bestseller list in 2016, and “Selected by Heaven” brought about 200 million yuan in February 2018. .

The research and development team of another company, Shanghe Network, mainly comes from the game “Dachang” Tencent and NetEase. This company not only has the guarantee of research and development capabilities, but also has the business capabilities of overseas game distribution, boutique comic production and game generation operations.

But compared to mobile games, today’s headlines are more important than the ability of these companies to develop on page games. Since the launch of the small program of today’s headlines since the launch in November 2018, there have been few achievements in the field of casual games. So far, there has been no masterpiece. The development experience of these companies in the page tour can be quickly copied into today’s headlines to create volume for the page tour field.

At present, today’s headlines turn to the side-by-side page, while the vibrato sounds a breakthrough in casual games.

On AppAnnie’s April 2019 China iOS Mobile Games monthly download list, Top10’s products, “National Drift 3D”, “My Flying Knife Plays Thief 6”, “Cat Thousand Cups “They are the mobile game products of the vibrato alone, and the other one in the download list is “Destroy Virus”. The traffic source is mainly vibrato.

Can it be the third pole of games outside of Tencent and Netease?

Although in 2018, the game industry suffered from unsuccessful market issues such as stoppages and weak innovation.