Google or next week launches 5G mobile phone
Editor’s note: This article is from WeChat public account “US stock research Society” (ID: meigushe).
As the global smartphone market continues to slow down, many mobile phone manufacturers regard 5G mobile phones as the key to saving sales. In addition to Huawei, Samsung, Xiaomi, etc., Google has also joined the ranks of the 5G mobile phone team.
October 10, according to foreign media reports, Google is likely to launch a 5G smartphone at the hardware conference held in New York City on October 15. As the hottest spot in the field of smart phones, 5G mobile phones are highly expected by users around the world. Of course, the mobile phone manufacturers giants Huawei, Apple, Samsung and other actions on 5G are also frequently heated in the technology circle.
As a global technology giant, Google’s search business and Android are two of its ace cards. Although Google’s two businesses are well known, it also has its own short-board business, which is a smartphone. . When it comes to Google’s smartphone, the biggest comment on it is: it’s not warm, and relying on Google to say that it is a smart phone, but according to global sales, it can be said that it is with other mobile phone manufacturers. The giants already have a world wide gap.
This time Google grabbed the 5G mobile phone before Apple. Although it took advantage of the first-come advantage in the timing, the smartphone industry is no longer a stage of money-making. Under the monopoly of mobile phone manufacturers, other Brands can only share a wreck. After all, why is Google’s smartphone business not working? As Google’s weakness, can it use 5G mobile phones to enhance its presence in the smart phone field?
Welcome the first year of 5G mobile phone. Google also took the opportunity to send 5G new machine brush presence
In 2019, it was considered by the outside world to be “the first year of 5G mobile phones.” A large number of mobile operators in different countries and regions began to adopt 5G networks. Of course, the number of mobile phone manufacturers is still driving the popularity of 5G mobile phones. With their help, 5G mobile phones will become one of the biggest drivers of smartphone growth in the future.
According to the latest research report released by world-renowned market research and consulting institutions, “by 2024, the global 88 smartphone sales forecast by technology” predicts that 5G mobile phones will account for nearly half of all mobile phone sales in 5 years, by 2025. The sales of 5G mobile phones are expected to exceed 1 billion. Strategy Analytics estimates that sales of 5G devices will account for less than 1% of total sales in 2019, and by 2020 this share will be close to 10%.
In the field of 4G mobile phones, the current situation of global mobile phone manufacturers is also clear. According to the latest data from research firm Gartner, global smartphone sales continued to decline slowly in 2019, with sales falling 1.7% in the second quarter to 368 million units (down from 374 million units in the same period last year). Among them, among the top 5 smartphone manufacturers in terms of sales volume, Samsung is still ranked first, with Huawei, Apple, Xiaomi and OPPO ranking second to fifth.
China’s mobile phone brands Huawei, Xiaomi, OPPO, and vivo also proved their position in the field of smart phones with their strength and sales. It can be said that these brands are winners in the 4G mobile phone field. But entering the 5G era is both an opportunity and a challenge for mobile phone manufacturers. Whether they can seize the 5G market dividend is also crucial.
At present, many mobile phone manufacturers have pushed 5G mobile phones, but the influence and attention are still the highest among mobile phone manufacturers. The mobile phone brand pushes the 5G mobile phone test is still their internal strength, whether the mobile phone can bring a better experience to consumers under the 5G network. Up to now, major mobile phone manufacturers such as Samsung, Huawei and Xiaomi have released 5G models. In the 5G tide, Apple has not yet launched a new model. At the timing, it is still a little behind other friends.
Although there are several 5G mobile phone products on the market, they have not set off a high sales boom in the consumer market. The most fundamental reason is that the price is expected to decline. It is reported that the current model of the same model, only because of support for 5G, resulting in high prices, Samsung mobile phone Galaxy Note10 5G version of the cheapest 6599 yuan, Huawei Mate30 5G lowest price 4999 yuan, millet 9 Pro 5G price is 3699 yuan.
In the field of smart phones, Google can only be regarded as one of the participants. The influence of mobile phones is not very high in the world. On the basis of tens of millions of sales of other mobile phone manufacturers, Google mobile phones only have a few The gap in sales of millions is still obvious.
This time Google is also being swayed by foreign media to push 5G mobile phones. On the one hand, the current 5G mobile phone is very hot, and Google’s ability to launch new models still means that it still attaches great importance to the smart phone business. On the one hand, this may be an opportunity for Google, but it is still very difficult for Google’s 5G mobile phone to be out of the ring. Google seems to be a smart phone.
Smartphone becomes Google’s “heart disease” Adou can’t afford to give up
Why can’t Google’s smartphones do it? From the outside world’s point of view, Google’s failure to make smartphones successful is influenced by many reasons. In the US stock market, it seems to focus on the following aspects.
1, Google smartphones have no relationship with operators in the United States, no channel resources to sell goods
For mobile phone manufacturers, the importance of channels is self-evident, which is one of the most beneficial channels for their mobile phones for the widest range of users. It is reported that the main market of Google Pixel mobile phones is different in the United States, the US market and the Chinese market. The shipment of US smartphones depends on telecom operators, but only Verizon cooperates with Google, and the other three companies such as AT&T, T-Mobile and Sprint No cooperation has been reached.
For Google, there is no support from the carrier channel, and even the best mobile phone products will not work in the US market. Offline operators have stores all over the country. In fact, it is the easiest to reach consumers. Google has not had a good relationship with these operators, which has caused it to encounter considerable resistance in mobile phone sales. Apple is not, and the relationship with these operators is very good, it is not difficult to understand why Apple’s sales in the US market has been very good.
2, Google Android system is open to mobile phone manufacturers, and their own mobile phones are subject to many restrictions
In the field of smart phones, in addition to the importance of hardware, the system is like a switch of intelligent hardware, which controls what kind of functional services a smartphone can provide for mobile phones. At present, the smart phone field is mainly two systems, Android and iOS systems. For Google, it acquired the injecting Android system in August 2005, which is arguably the most cost-effective transaction in its acquisition history.
Compared with iOS’s closed system, Android is open to all mobile phone manufacturers. According to the latest data, the Android (Android) system has a market share of 87% in the global smartphone market. For Google, the open Android system has brought huge returns, because on the one hand it occupies the mobile Internet portal; on the other hand, deploys other services, preemptsMarket opportunities to launch mobile search, Google Maps, Google Store and other applications have brought it tens of billions of dollars in advertising revenue.
Although Google has Android, but because the system is open to mobile phone manufacturers, it will have some concerns when it comes to mobile phones. It is not only good for athletes but also for referees, and it is not conducive to outside recognition. Once Google has increased its investment in mobile phones on a large scale, other manufacturers will inevitably have a bad reaction, which will eventually affect the entire ecosystem of the entire Android system. From this point of view, Google’s smart phone is actually a bit embarrassing.
3, Google smartphones pay less attention to the Chinese market and miss the biggest market development bonus
As the world’s largest smartphone market, the Chinese market has become the focus of many mobile phone manufacturers, but it seems that Google does not pay much attention to the Chinese market.
According to the latest set of data, smartphone sales in the Chinese market are still very strong. According to data released by China’s Information and Communication Institute, China’s smartphone shipments in July 2019 were 32.952 million units. In terms of cumulative sales, China’s smartphone shipments reached 210 million in January-July 2019, down 4.2% year-on-year. In the same period, mobile phone shipments were 95.6%, of which Android phones accounted for 92.9% of smartphones.
For Google, it is undeniable that it faces a very strong opponent in the Chinese market, especially Huawei, Xiaomi, OPPO, vivo, etc., which have established a lot of competitiveness in the market according to their own strength, but not Entering the Chinese market is destined to make it less of a big cake in the Chinese market. Although Android phones have an absolute advantage in the Chinese market, Google’s own smartphones have zero sales in the Chinese market. If they do not enter the world’s largest smartphone market, how can there be an increase in sales?
In addition to not paying attention to the Chinese market, in other markets around the world, Google Pixel phones also lack offline retail partners and self-built stores, which makes it not ideal for sales in other overseas markets.
From the above factors, it can be seen that Google’s smartphones are not affected by both internal and external factors. Although Google’s various conditions seem to be superior, it is bound by many restrictions on smartphones. If you can’t do this business wholeheartedly, Google’s smartphone business is likely to still have no big splash in the future. This time, Google will push the 5G mobile phone. It still shows that it has not given up on the smartphone business. But is it still a chance to borrow the 5G home phone name?
5G will become the last ticket of Google smartphone. Can you stage a corner overtaking to be tested?
Although 5G mobile phones are being fired very much now, headphone manufacturers are only launching water testing products to test the acceptance of 5G mobile phones in the consumer market. In 2019, it is very likely that only 5G mobile phones will be unveiled in the market, with 5GNetwork technology will be widely popularized next year, and next year will become a year for mobile phone manufacturers to concentrate on weapons.
For Google, headphone manufacturers have a high level of presence in the 4G smartphone field, but they are still in the same starting line in the 5G mobile phone field, in terms of sales volume, brand effect, consumer word of mouth, No matter whether it is Huawei, Samsung or Xiaomi, there is not a big gap in the field of 5G mobile phones. For Google, this is likely to be an important turning point for its 5G mobile phones. It’s just that Google’s 5G mobile phone is more difficult to be paid by consumers. What aspects should be taken in the future?
Before the Pixel mobile phone series launched by Google has been criticized by many users in terms of functions. In fact, it is still difficult for consumers to win the favor of consumers. At present, the price of 5G mobile phones on the market is not a small problem. For Google, what kind of route to follow the 5G mobile phone positioning is also very important. After all, in the beginning, if you want to drive the consumer to change the machine, the price factor can not be ignored. Therefore, for Google, how to ensure that its 5G mobile phone has great advantages in performance and price is critical.
In addition, in terms of channels, this is a shortcoming of Google’s smart phone. How to get more cooperation from operators in the US market is still crucial. Although the overseas market will increase Google’s cost investment, it is also an important market to drive the growth of mobile phone sales. In particular, the shipment of smartphones in the Chinese market is still very high. How does Google follow the example of how to make 5G mobile phones into China? important.
As a new player in the global smartphone market, Google’s Pixel mobile phone series currently has a market share of less than 0.5%. It can be said that this is Google’s “humiliation”. This time, it’s still a good idea to launch a 5G mobile phone. Still paying attention to smartphones, this will also be Google’s last opportunity to play in the field of smart phones. Once it does not grasp the development of 5G, the follow-up may still be unremarkable. Whether Google 5G mobile phone can stage the overclocking of the corner, the US stock research society will continue to pay attention to its follow-up trend.