In the future, the P picture will be more than P9.
After the number of fans, the amount of reposts and the activity of iron powder, today’s Weibo V have one more thing to compare – your Weibo is only Send nine pictures, or 18?
Regardless of Weibo or a circle of friends, the style of the nine-square grid is always the default format. Weibo first broke through this limitation in product settings, but if you want to send up to 18 pictures, of course, there are preconditions, and your fans are worth more than 100,000.
On October 12th, Sina Weibo officially launched the “Super 9” feature. Currently, this feature is only available in the full-featured version of Weibo client, only for the number of fans. More than 100,000 users are open. The so-called “super 9 map” function, that is, the user can take up to 18 pictures at a time. Users can select more than 9 images at a time in the album and set a view for more than 9 photos.. In the information flow, the Super 9 map shows only 9 pictures, and the number of pictures folded in the lower right corner of the picture area.
Source: Weibo Image Official Weibo
To expand the content of a single Weibo, it is not the first time for Sina Weibo.
In January 2016, Sina Weibo announced the cancellation of the single 140-word limit previously used. This feature was initially only available to Weibo members, and in November, the word limit was fully released, allowing users to post longer Weibo. In this year, today’s headlines have become shining stars, WeChat platform has hatched 20 million public numbers to continuously deliver original content to users. Weibo’s intention to release word limits is obvious. It is intended to enhance user activity and encourage users to create. On the basis of retaining the original social attributes, it has more meaning to move closer to the content platform.
But in the past year, Weibo has not been entangled in the length of words, but is trying to target the picture and video fields. Looking back at the version update information of Sina Weibo in the past six months, from increasing the live logo, online video community, to the internal video bombing function, and then adjusting the image to 18, WeiboThe optimization of the client is mainly focused on the picture and video functions.
This kind of revision strategy, on the one hand, is to cater to the taste of the public. With the rapid redness of new platforms such as vibrato, Xiaohongshu, and other users’ habits have been subverted again, browsing pictures and watching videos have become mainstream. Sina Weibo intends to give pictures more information carrying capacity and weaken text functions; On the other hand, the increase of pictures will also help to further explore the commercial value of a single Weibo.
For example, on September 26th, Weibo launched the online photo tag function. Users can add a place, topic, item, or @other user type tag anywhere in the picture. Among them, the topic category label includes the brand name, entity word, product name, interest topic and other directions. The tagged image will be displayed first in the topic page image stream, and the recommended stream will be recommended first.
Source: Weibo Image Official Weibo
For the combination of the two new functions of “Super 9” + “Tagged”, many netizens commented: “More and more like a little red book.” Not only is the appearance similar, but the role has begun to converge. On the day when the new feature was launched, bloggers used multiple maps to publish “grass” information.
Source: Weibo screenshots
18 images not only fully display product information, but also make the images easier to search and recommend, which makes it easier to bring goods.
Not only that, but users can also choose whether or not to pay for more than 9 images. Sina’s micro-hotspot said on its official Weibo: “The first nine are free, and the last nine bloggers can set up paid or free viewing, which is also a respect for some works with high creative, ornamental or intellectual property rights. Some netizens said that photographers and painters can directly achieve profitability.
Source: Weibo screenshots
Do you think it’s appropriate for the daily economic news to set up free/paid viewing for “If there are bloggers to the last 9 images”? “The issue initiated a vote. The data shows that nearly 85% of netizens have a negative attitude towards paid viewing.